Active Noise-Cancelling earbuds use microphones and speakers to reduce or eliminate unwanted background sounds. Advanced models feature adaptive ANC that automatically adjusts the level of noise cancellation based on the user's surroundings.
Trend signals, demand data, and market insights for this product
75/100
growing
R$25 - R$389
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Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Aiwa
Global football superstar and one of Brazil's most influential celebrities. His style and endorsements carry significant weight, not only with his millions of followers on social media but also with the mass market in Brazil and beyond.
Apple
Highly acclaimed Brazilian actor, known for his leading roles in numerous successful telenovelas and films. As a respected figure in the entertainment industry and a style reference for many, his product choices are often noted by the public and media, making him a significant trendsetter.
Kuba Audio
Internationally recognized Brazilian drag queen and singer, and a massive influencer within the LGBTQ+ community and pop music scene.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As a flagship offering from a brand with significant recognition in Brazil, the Galaxy Buds3 Pro delivers a premium experience with excellent audio quality and a suite of advanced features. Its active noise cancellation is a key feature, providing an immersive sound environment for users. The Galaxy Buds line is well-established, and this latest iteration continues to push the trend of high-performance, intelligent earbuds.
Key Product: Galaxy Buds3 Pro
MARKET LEADER
The AirPods Pro (3rd generation) is an iconic product, often seen as a benchmark for the ANC earbud category. Apple claims it has the "best ANC in the world for in-ear headphones," with technology that intelligently adapts to the user's surroundings. Its seamless integration within the Apple ecosystem and its status as a trendy, high-performance accessory make it a top choice for trend-aware consumers in Brazil.
Key Product: AirPods Pro (3rd generation)
MARKET LEADER
The JBL Tune 770NC stands out by offering effective adaptive noise cancellation at a highly competitive price point, making advanced features more accessible. This model is known for its powerful bass, a sound signature that is popular among many consumers, and boasts an impressive battery life. Given JBL's immense popularity in the Brazilian market, the Tune 770NC is a go-to option for users seeking a balance of performance and value in the ANC space.
Key Product: Tune 770NC
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