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Trend: growing

Actives-Infused Body Lotion

Actives-infused body lotions are formulations that incorporate potent, science-backed ingredients traditionally found in facial skincare. This category includes products with retinol to improve skin texture, peptides for firming, and hyaluronic acid for intense hydration.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

75/100

Trend Status

growing

Retail Price Range

AU$4 - AU$64

Trend signals, demand data, and market insights for this product

  • Actives-infused body lotions are formulations that incorporate potent, science-backed ingredients traditionally found in facial skincare.
  • This category includes products with retinol to improve skin texture, peptides for firming, and hyaluronic acid for intense hydration.
  • These lotions offer targeted solutions for issues like loss of elasticity, fine lines, and uneven skin tone on the body.
Actives-Infused Body Lotion main image
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
75

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

96

TikTok Posts

🎵 TikTokHighly TrendingMedium Sentiment
Positive
49.0%
Neutral
34.1%
Negative
16.9%

Celebrity Adoption

Pia Muehlenbeck

Nécessaire

Australian influencer, entrepreneur, and former lawyer. Co-founder of the eco-conscious brand Slinkii.

Selena Gomez

Rare Beauty

International superstar with a profound influence on the Australian mass market. Her brand, Rare Beauty, is a top-seller at Sephora Australia.

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

DU'IT Tough Body Probiotic Body Lotion 300ml
Amazon
DU'ITAU$16

DU'IT Tough Body Probiotic Body Lotion 300ml

4.6
(14)
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NIVEA Repair & Care Body Lotion 400ml | With Glycerin, Vitamin E & Dexpanthenol | Repairs Dry, Tight Skin | 72-Hour Intensive Moisture | Relieves Skin Irritations | Boosts Skin Hydration
AmazonBESTSELLER
NIVEAAU$6

NIVEA Repair & Care Body Lotion 400ml | With Glycerin, Vitamin E & Dexpanthenol | Repairs Dry, Tight Skin | 72-Hour Intensive Moisture | Relieves Skin Irritations | Boosts Skin Hydration

4.6
(663)
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NIVEA Q10 Firming Body Lotion 250ml | With Q10 & Vitamin C | Improves Skin Elasticity | For Firmer Skin | 48-Hour Intense Moisture | Fast-Absorbing Formula | Skin Firming Cream for Body
AmazonBESTSELLER
NIVEAAU$4

NIVEA Q10 Firming Body Lotion 250ml | With Q10 & Vitamin C | Improves Skin Elasticity | For Firmer Skin | 48-Hour Intense Moisture | Fast-Absorbing Formula | Skin Firming Cream for Body

4.6
(332)
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Minimalist 5% Niacinamide Body Lotion | Repairs Skin Barrier, Nourishes With Shea Butter, For Men & Women,180 g 6.3 Fl Oz (Pack of 1)
AmazonBESTSELLER
MinimalistAU$12

Minimalist 5% Niacinamide Body Lotion | Repairs Skin Barrier, Nourishes With Shea Butter, For Men & Women,180 g 6.3 Fl Oz (Pack of 1)

4.3
(1,398)
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PALMER'S Coconut Oil Formula Body Lotion, 400ml
AmazonBESTSELLER
Palmer'sAU$11

PALMER'S Coconut Oil Formula Body Lotion, 400ml

4.6
(27,345)
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Vaseline Gluta-Hya Serum Burst Pro-Age Restore Body Lotion 200 mL (Pack of 2)
AmazonBESTSELLER
VaselineAU$11

Vaseline Gluta-Hya Serum Burst Pro-Age Restore Body Lotion 200 mL (Pack of 2)

4.3
(10,452)
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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Alpha-H product

Alpha-H

MARKET LEADER

A high-performance body treatment formulated to work overnight to address a range of concerns including crepiness, uneven skin tone, and loss of firmness. The potent combination of retinol and exfoliating acids promotes cell turnover and collagen production, helping to smooth and refine skin texture for a more luminous and youthful appearance. Its effectiveness in firming the skin and reducing redness has made it an iconic product for those seeking visible, clinical-level results from their body care.

Key Product: Retinol Reboot Exfoliating Body Treatment

Aishani product

Aishani

MARKET LEADER

Marketed as a "3-in-1 Antioxidant Serum Cream," it is specifically designed to deliver face-grade actives to the entire body. The formula is packed with a powerhouse trio of 2% Niacinamide to strengthen the skin barrier and even tone, alongside Chebula and Amla fruit extracts, which provide antioxidant power to brighten and firm the skin. This product pushes the trend by treating the body with the same targeted approach as the face, addressing issues like dullness and uneven tone.

Key Product: MahaGlow Body Cream

Frank Body product

Frank Body

MARKET LEADER

This product encourages consumers to target signs of aging like fine lines and uneven skin tone on their body. The formula combines the power of retinol to speed up cell turnover with antioxidant-rich berry extracts and plumping peptides. It effectively introduces the gold-standard anti-aging ingredient into a daily body care routine, helping to exfoliate, smooth, and revitalize tired-looking skin.

Key Product: Retinol Body Lotion

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