
Smartwatches are evolving into personal health devices with sophisticated sensors. They offer continuous monitoring of vital signs like heart rate, blood oxygen levels (SpO2), and sleep patterns.
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75/100
growing
MX$260 - MX$6,622




Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Samsung
Carlos Vassan, professionally known as Charly Pi, is one of Mexico's most recognized and influential technology content creators. With millions of followers across his social media platforms, including a substantial presence on TikTok and YouTube, he is a leading voice in the tech industry for the Spanish-speaking market. His content primarily focuses on reviewing and testing the latest gadgets, from smartphones to cameras, making his opinion highly valued by a mass audience in Mexico looking for tech recommendations. His ability to break down complex technological features into easily understandable content has made him a go-to source for consumers.
Samsung
José Antonio Pontón is a well-established Mexican journalist and a leading voice in technology with over 18 years of experience. He has a significant presence across various media platforms, including television, radio, and online. Pontón was the production director for the popular tech portal Unocero for over a decade and has hosted technology segments on major television networks like TV Azteca. He currently hosts his own radio program and collaborates with various news outlets, where he discusses and analyzes the latest trends in technology and digital lifestyle. His extensive experience and consistent presence in mainstream media make him a highly credible and influential figure for the Mexican public interested in technology.
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MARKET LEADER
The latest iteration of the world's most popular smartwatch, the Apple Watch Series 11, continues to be a leader in personal health technology. It is anticipated to introduce groundbreaking features such as notifications for signs of hypertension, a significant step forward in monitoring cardiovascular health. Building on its established health ecosystem, the device offers an ECG app, which is available to users in Mexico, allowing them to take an electrocardiogram from their wrist. It also provides irregular heart rhythm notifications, blood oxygen monitoring, and advanced sleep tracking with a new "sleep score" to provide deeper insights into sleep quality. These features, integrated seamlessly into the Apple ecosystem, empower users to be more aware of their health on a daily basis and share crucial data with their healthcare providers.
Key Product: Apple Watch Series 11

MARKET LEADER
Samsung's latest flagship, the Galaxy Watch 8, solidifies its position as a top contender for Android users seeking comprehensive health insights. A key innovation expected with the new One UI 8 Watch software is the "Antioxidant Index," a feature designed to measure carotenoid levels as an indicator of healthy aging. The watch also enhances its sleep tracking capabilities with "Bedtime Guidance" and a "Vascular Load" feature that assesses stress on the vascular system during sleep. It continues to offer crucial health metrics through the Samsung Health Monitor app, including on-demand ECG and blood pressure monitoring (requiring calibration), and has received FDA authorization for its sleep apnea detection feature. These advanced tools make the Galaxy Watch 8 a powerful device for proactive health management.
Key Product: Galaxy Watch 8

MARKET LEADER
Garmin, a brand synonymous with serious fitness tracking, offers the Fēnix 8 as its premium multisport GPS smartwatch, catering to athletes and health enthusiasts who demand in-depth data. The Fēnix series is renowned for its robust suite of performance and wellness monitoring tools. It provides advanced training metrics and extensive health monitoring, including continuous heart rate tracking, SpO2 levels, stress tracking, and detailed sleep analysis. A standout feature is the Body Battery™ energy monitoring, which helps users understand their energy reserves to better plan their workouts and rest. While Garmin focuses heavily on athletic performance, its comprehensive health tracking makes the Fēnix 8 an iconic choice for anyone looking to take a data-driven approach to their overall well-being.
Key Product: Fēnix 8
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