This theme represents the demand for multifunction printers (MFPs) that can print, copy, and scan. Integrated Wi-Fi is a crucial feature, allowing for easy printing from laptops, tablets, and smartphones.
Trend signals, demand data, and market insights for this product
55/100
sustained
R$399 - R$3,799
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
HP
Brazilian influencer
Brazilian influencer
Brazilian influencer
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Epson EcoTank L3250 is frequently cited as a top-selling and highly recommended all-in-one printer in Brazil. It champions the wireless trend with its integrated Wi-Fi and Wi-Fi Direct capabilities, allowing users to print directly from smartphones, tablets, or PCs without cables. The printer's key feature is its EcoTank system, which replaces traditional cartridges with high-capacity, refillable ink tanks, offering a very low cost per page and printing up to 4,500 pages in black or 7,500 in color with a single kit of replacement bottles. This model's convenience is further enhanced by the Epson Smart Panel app, which allows users to control all printer functions remotely from their mobile devices, reinforcing its status as a modern, connected, and economical printing solution.
Key Product: EcoTank L3250
MARKET LEADER
The HP Smart Tank 581 is a prominent all-in-one wireless printer in the Brazilian market, recognized for its high-yield ink tank system and smart connectivity. It allows users to print, scan, and copy with ease, and its wireless capabilities are a core part of its design. The printer features self-healing Wi-Fi, which automatically detects and resolves connectivity issues, ensuring a stable and reliable wireless connection. The HP Smart app is a key component, enabling users to manage printing tasks, check ink levels, and print from virtually anywhere using their smartphone. The printer is designed for high-volume, low-cost printing, capable of producing up to 12,000 black or 6,000 color pages with the included ink, making it an iconic choice for users who prioritize both wireless freedom and long-term savings.
Key Product: Smart Tank 581
MARKET LEADER
The Brother DCP-T420W is a strong contender in the all-in-one wireless printer category in Brazil, known for its reliability and cost-effectiveness. This model offers print, copy, and scan functionalities combined with wireless connectivity, allowing for easy printing from mobile devices and computers on the same network. It features a front-loading ink tank system that is easy to refill and provides a high page yield. The ability to print and scan directly to and from mobile devices via the Brother iPrint&Scan app highlights its role in the wireless trend. Its combination of versatile features and economical printing makes it a popular choice for home and small office environments looking for a dependable wireless solution.
Key Product: DCP-T420W
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