Blurring balm foundations are innovative, solid or balm-like formulas designed to create a soft-focus effect on the skin. These products work to minimize the appearance of pores, fine lines, and texture without settling into them.
Trend signals, demand data, and market insights for this product
45/100
sustained
$5 - $58
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Danessa Myricks Beauty
A Grammy-winning rapper and global icon, Cardi B is a major trendsetter in both fashion and beauty.
Dior
An iconic actress with a career spanning decades, Demi Moore remains a significant style and beauty influencer.
Danessa Myricks Beauty
As a Grammy-winning "King of R&B," Usher has been a prominent figure in the music industry for decades.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A true trendsetter, the Yummy Skin Blurring Balm Powder has achieved viral status for its revolutionary balm-to-powder formula. This product is designed to reduce texture, boost coverage, and balance oil throughout the day while maintaining hydration. Its key innovation lies in its ability to glide on like a balm, providing a blurring and smoothing effect, and then setting like a powder for a long-lasting, natural-looking finish. This blurring balm can be used as a primer, to set foundation, or on its own to even out the complexion, making it a versatile product. The product's ability to create a 'filtered' skin finish has made it a top-of-mind choice for trend-conscious consumers.
Key Product: Yummy Skin Blurring Balm Powder
MARKET LEADER
The Eaze Drop Blurring Skin Tint offers a lightweight, buildable approach to the blurring trend. While not a balm in the traditional sense, its 'QuickBlur Complex' provides a diffused and blurred effect that smooths and evens the skin tone with a natural finish. This product caters to the demand for a 'no-makeup makeup' look, offering light-to-medium coverage that feels undetectable on the skin. Its hydrating formula is also sweat and humidity-resistant, pushing the trend of high-performance, skin-like foundations.
Key Product: Eaze Drop Blurring Skin Tint
MARKET LEADER
The Major Skin Crème Foundation & Finishing Powder Duo features a cream foundation component with soft-focus blurring powders and glow-enhancing emollients to create a luminous, skin-like finish. This product aligns with the blurring balm trend by offering a creamy, blendable texture that minimizes imperfections and provides a naturally radiant look. The inclusion of a translucent setting powder in the same compact speaks to the trend of achieving a perfected yet natural complexion.
Key Product: Major Skin Crème Foundation & Finishing Powder Duo
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