This theme covers deodorants in a paste or cream format, typically packaged in tins or jars. Application is done by hand, rubbing a small amount into the underarm area.
Trend signals, demand data, and market insights for this product
68/100
growing
AU$7 - AU$59
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Black Chicken Remedies
Australian journalist, television presenter, founder of the "I Quit Sugar" movement, bestselling author, and wellness influencer.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Black Chicken Remedies' Axilla Deodorant Paste has achieved a cult following in Australia and is a leading product in the natural deodorant category. It is an aluminum-free, vegan, and cruelty-free paste that uses a blend of natural and organic ingredients to neutralize odor and absorb moisture without blocking sweat glands. The paste is applied by hand, which has become a signature characteristic of this trend, allowing for direct and effective application. Its effectiveness in providing all-day odor protection has made it a go-to for consumers switching to natural alternatives and a key product driving the popularity of deodorant pastes.
Key Product: Axilla Deodorant Paste
MARKET LEADER
Woohoo Body offers a popular range of all-natural deodorant pastes that are a top choice among Australian consumers. The brand is Australian-owned, vegan, and cruelty-free, with a focus on recyclable packaging. Their deodorant pastes are designed for various skin types, including sensitive skin, and come in different scents. The paste format allows for the use of natural ingredients like shea butter and kaolin clay to soothe the skin and absorb moisture, pushing the trend for deodorants that are both effective and gentle on the skin.
Key Product: All Natural Deodorant Paste
MARKET LEADER
Lavilin's Underarm Deodorant Cream is another influential product in the deodorant cream and paste category in Australia, known for its long-lasting efficacy. Originally developed for armed forces, this cream can offer protection for several days with a single application. It works by neutralizing odor-causing bacteria without the use of aluminum, alcohol, or parabens. This long-lasting protection from a cream-based product showcases the high performance that is achievable with this type of formulation, making it an iconic product for consumers seeking both natural ingredients and powerful, extended effectiveness.
Key Product: Underarm Deodorant Cream
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