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Trending Products
Trend: growing

Elevated Scrunchie Hair Ties

The scrunchie trend continues to evolve with a focus on luxurious and varied textures like satin, silk, and velvet. Satin and silk scrunchies are highly sought after for their gentle, anti-frizz properties.

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Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

65/100

Trend Status

growing

Retail Price Range

₱5 - ₱390

Trend signals, demand data, and market insights for this product

  • •The scrunchie trend continues to evolve with a focus on luxurious and varied textures like satin, silk, and velvet.
  • •Satin and silk scrunchies are highly sought after for their gentle, anti-frizz properties.
  • •These elevated scrunchies are not just for holding a ponytail but are also worn as a fashion statement on the wrist.
  • •The trend includes a range of sizes, colors, and prints, including florals and monogram jacquards.
Elevated Scrunchie Hair Ties main image
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
65

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

72

TikTok Posts

🎵 TikTokHighly TrendingHigh Sentiment
Positive
100.0%
Neutral
0.0%
Negative
0.0%
📸 InstagramTrendingLow Sentiment
Positive
24.1%
Neutral
75.8%
Negative
0.0%

Celebrity Adoption

Christina Nadin

Bahay Kubo

Filipina-British model and influencer with a substantial international following. In June 2024, she launched a brand that directly taps into Filipino heritage for its branding.

Alex Eala

Nike

A globally recognized Filipino tennis prodigy and an influential figure for the youth. Her fashion choices, both on and off the court, garner significant attention.

Heart Evangelista

Hello Wilhelmina

A global fashion icon and one of the Philippines' most significant trendsetters, known for mixing high-fashion with accessible pieces and championing local brands. Her support for local accessory designers has a powerful impact on the market.

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

6/7/8pcs Solid Color Scrunchies Hair Tie Satin Hair Rope Soft Seamless Simple Style Ponytail Holder
ShopeeBESTSELLER
₱39

6/7/8pcs Solid Color Scrunchies Hair Tie Satin Hair Rope Soft Seamless Simple Style Ponytail Holder

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Satin silk Scrunchies | New Colors
Shopee
₱9

Satin silk Scrunchies | New Colors

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Ora Scrunchies Soft Satin Scrunchies - Shiny and Gentle on Hair / Many colors / 2 Sizes / Elegant
Shopee
₱10

Ora Scrunchies Soft Satin Scrunchies - Shiny and Gentle on Hair / Many colors / 2 Sizes / Elegant

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Satin Silk Scrunchies/ Hair Tie (37 colors)
ShopeeBESTSELLER
₱15

Satin Silk Scrunchies/ Hair Tie (37 colors)

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Cute Hair Rope Elastic rubber band
ShopeeBESTSELLER
₱15

Cute Hair Rope Elastic rubber band

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5 pcs Nude/Coffee colors Satin Silk Scrunchies | Sashary
Shopee
₱55

5 pcs Nude/Coffee colors Satin Silk Scrunchies | Sashary

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3

Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Bahay Kubo product

Bahay Kubo

MARKET LEADER

An oversized scrunchie crafted from 100% mulberry silk, known to reduce hair frizz and breakage. It is positioned as a luxury item that merges cultural storytelling with high fashion, with a portion of sales donated to a local non-profit organization.

Key Product: Silk Scrunchie

Slip product

Slip

MARKET LEADER

Designed to be gentle on the hair, preventing creases and damage. Made from slipsilk™, a high-grade long-fiber mulberry silk, these scrunchies elevate the everyday hair tie into a tool for hair care and effortless style.

Key Product: Large Scrunchies

ZARA product

ZARA

MARKET LEADER

An accessible yet chic interpretation of the trend, this oversized scrunchie is made from organza, a sheer, lightweight fabric that adds volume and a touch of ethereal elegance. It allows consumers to make a bold yet delicate style statement.

Key Product: Organza Scrunchie

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