This trend involves body washes that contain physical or chemical exfoliants to help remove dead skin cells. These products promote a smoother and more radiant complexion.
Trend signals, demand data, and market insights for this product
70/100
growing
R$12 - R$148
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
L'Occitane au Brésil
A digital entrepreneur and one of Brazil's most influential beauty content creators. Starting as a beauty vlogger, she has built a business empire including her own makeup line. She is a brand ambassador for L'Occitane au Brésil.
Natura
Gained nationwide recognition after participating in a major reality TV show in Brazil. Her roots in the Amazon region align with her role as a brand ambassador for the Natura Ekos line.
O Boticário
A celebrated singer and an icon of tecnomelody from the state of Pará. She is a new brand ambassador for O Boticário, focusing on the North of Brazil.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A powerful anti-aging body treatment formulated with oil and butter from Tukumã, an Amazonian fruit. It focuses on cellular regeneration by protecting and stimulating the skin's natural production of hyaluronic acid, combating signs of aging. The wash uses gentle exfoliating particles to remove dead cells, leaving the skin smoother and prepared for deeper hydration.
Key Product: Ekos Tukumã Exfoliating Liquid Body Wash
MARKET LEADER
Designed to combat the effects of stress on the skin, a major contributor to premature aging. The formula features pure Quinoa drops for hydration and nutrition, and Jasmim Sambac extract, an antioxidant that fights oxidative damage. Its gentle exfoliating particles remove impurities and dead cells, offering a revitalizing experience that leaves skin renewed and luminous.
Key Product: Nativa SPA Jasmim Sambac Anti-Stress Exfoliating Liquid Body Wash
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