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Trend: growing

Filipino Heritage Studs

This theme celebrates national pride through stud earrings incorporating iconic Filipino symbols. Popular motifs include the "Araw" or Philippine sun and the Sampaguita flower, the national flower.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

68/100

Trend Status

growing

Retail Price Range

₱120 - ₱120

Trend signals, demand data, and market insights for this product

  • This theme celebrates national pride through stud earrings incorporating iconic Filipino symbols.
  • Popular motifs include the "Araw" or Philippine sun and the Sampaguita flower, the national flower.
  • Designs are available in various forms, from simple, minimalist outlines to more intricate, statement-making pieces.
  • They are often created by local artisans and Filipino-owned brands, adding a layer of cultural significance and support for local craftsmanship.
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
68

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

123

TikTok Posts

Celebrity Adoption

Bea Alonzo

Amami

A multi-award-winning actress, endorser, and one of the most recognizable faces in the Philippine entertainment industry, Bea Alonzo holds significant influence over a wide demographic. Her sophisticated and classic style choices are closely followed by millions, making her a powerful trendsetter.

Heart Evangelista

Various Local Jewelers

A global fashion influencer, actress, and artist, Heart Evangelista is a major force in the Philippine fashion scene. As the wife of Senate President Chiz Escudero, her appearances at official government functions are highly anticipated for their style statements. She is known for championing Filipino designers on both local and international stages, making her a key figure in promoting national heritage in fashion.

Liza Soberano

Unspecified Filipino Designer

An actress and model who has gained significant international attention, Liza Soberano is a rising global star representing Filipino talent in Hollywood. Her style evolution is watched by a young, massive, and engaged fanbase. Her participation in events that celebrate Filipino culture abroad makes her a powerful ambassador for heritage-inspired fashion.

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

[A.N] 10K US Gold stud earrings hypoallergenic Not faded
ShopeeBESTSELLER
₱120

[A.N] 10K US Gold stud earrings hypoallergenic Not faded

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[A.N] 10k US gold stud Earrings Hypoallergenic Not fadedde
ShopeeBESTSELLER
₱120

[A.N] 10k US gold stud Earrings Hypoallergenic Not fadedde

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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

AMAMI

MARKET LEADER

Amami, a brand dedicated to reviving traditional Filipino jewelry-making, offers these exquisite earrings as a testament to the pre-colonial art of filigree. Fine threads of silver are handcrafted into delicate lace-like patterns featuring the gumamela (hibiscus), a flower symbolizing beauty and grace. By using ancestral techniques, Amami helps reconnect with the country's pre-colonial history. Each pair is handcrafted by skilled plateros (silversmiths).

Key Product: Gumamela Filigree Stud Earrings - Small

Cambio & Co. (in collaboration with Arete)

MARKET LEADER

A collaboration between heritage brand Cambio & Co. and designer Arete, these earrings are a radiant tribute to Filipino pride. Inspired by the Philippine sun ('Araw'), a powerful national symbol, they are designed for the modern Filipina/o/x. Handmade by master shell artisans in Cebu, they are crafted from luminous mother-of-pearl on a lightweight wood base for comfortable wear. The product is iconic for its stylish use of the sun motif.

Key Product: Araw Filipino Sun Earrings In Mother of Pearl

Sunkissed Pinay product

Sunkissed Pinay

MARKET LEADER

Sunkissed Pinay is celebrated for creating chic pieces that allow wearers to represent their pride in the Philippines. The Philippines Sun Stud earrings are a key product, highly in demand as indicated by frequent restock announcements. They feature the Philippine sun, a popular symbol of heritage, offering a direct and recognizable nod to Filipino identity and making cultural pride a part of everyday style.

Key Product: Philippines Sun Stud Earrings

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