These are muscle recovery gels that provide a dual hot and cold sensation. They create an immediate cooling effect (cryotherapy) to reduce inflammation and numb pain, followed by a warming sensation to relax muscles.
Trend signals, demand data, and market insights for this product
75/100
growing
R$22 - R$130
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
One of Brazil's most prominent fitness influencers and a bodybuilding icon, with millions of social media followers. She is a trendsetter in the country's health and wellness scene.
A major television personality and entrepreneur in Brazil, recognized for her athletic physique and commitment to fitness. Her influence extends from entertainment to fashion and fitness.
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Biofrost Active is a standout product in the hot/cold therapy category, explicitly marketed as a dual-action cryo/thermotherapy gel. It is designed for rapid and effective relief of muscle and joint pain by providing an immediate cooling effect that reduces inflammation, followed by a gentle warming sensation that relaxes muscle tension and enhances recovery. This dual effect is achieved by first decreasing the skin's surface temperature, which then activates specific sensory receptors that create a feeling of warmth, effectively interrupting pain signals. Its formulation, which includes arnica and menthol, makes it a popular choice for athletes and individuals seeking immediate and lasting relief from muscle soreness and fatigue.
Key Product: Biofrost Active
MARKET LEADER
Fisiofort Premium, from the brand Bio Instinto, is a highly popular massage ointment in Brazil, known for its immediate thermal sensation and prolonged warming effect. The product is formulated with a powerful blend of natural botanical extracts from Brazilian flora, including arnica, copaiba, and mastruz. It leverages the synergistic action of ingredients like menthol and camphor to create an initial cooling sensation that quickly transitions into a comfortable warmth. This "cool to hot" effect helps to improve circulation, alleviate muscle fatigue, and enhance flexibility, making it an iconic product for post-workout recovery and daily muscle discomfort.
Key Product: Fisiofort Premium
MARKET LEADER
Gelol is a classic and widely recognized brand in Brazil for muscle pain relief, and its "Gel Massageador" (Massage Gel) perfectly embodies the hot/cold therapy trend. Produced by Hypera Pharma, the gel works by first delivering a cooling sensation, thanks to ingredients like mentol, which provides a light anesthetic effect to numb the painful area. This is followed by the action of components like methyl salicylate, which cause local vasodilation, increasing blood flow and creating a comforting warming sensation that helps relieve pain in deeper, inflamed tissues. Its unique applicator with massage spheres enhances the experience, promoting relaxation and making it a go-to product for treating sprains, contusions, and general muscle pain.
Key Product: Gelol Gel Massageador
Submit your design with target specs, and we'll connect you with vetted manufacturers.