Woody fragrances are being reimagined for everyone, moving beyond the traditional cologne category. This trend centers on "soft power" scents that feel natural, confident, and composed.
Trend signals, demand data, and market insights for this product
65/100
growing
$9 - $250
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Christian Dior
Robert Pattinson is a globally recognized English actor with a significant influence on fashion and fragrance trends, particularly within the US. His role as the face of Dior's men's fragrances lends him considerable sway in the mass market.
Tom Ford
As a global music phenomenon, Taylor Swift's influence on her massive and dedicated fanbase is unparalleled. Her style and product choices are closely watched and often emulated. While she has her own line of discontinued fragrances, her personal scent preferences carry immense weight.
Byredo
Rosie Huntington-Whiteley is an English model, actress, and businesswoman with a strong following in the US. As the founder of the beauty brand Rose Inc., her endorsements and personal choices in the beauty and fragrance space are highly regarded.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Launched in December 2025, PHLUR Afterglow is described by its perfumer as capturing the "charged stillness that's soft and intimate," creating a "warm amber haze." It blends traditional woody notes like sandalwood and cashmere woods with a soft, skin-like warmth from amber, vanilla planifolia, and a subtle coconut foam. This composition results in a scent that feels alive and personal, a warm and enveloping fragrance designed for closeness rather than loud projection, perfectly aligning with the consumer desire for scents that offer sophisticated comfort.
Key Product: Afterglow Eau de Parfum
MARKET LEADER
Kilian's Sacred Wood is an iconic unisex fragrance that celebrates sandalwood, a key ingredient known for its smooth and creamy properties. Presented as a deeply seductive, date-night fragrance, its composition elevates sandalwood by pairing it with spicy ambrette seeds and grounding it with cedarwood and creamy balsam oil, creating a scent that is woody on every level. It embodies the trend by focusing on the rich, multifaceted character of a single wood, offering a sophisticated and sensual experience that feels both luxurious and deeply personal.
Key Product: Sacred Wood Eau de Parfum
MARKET LEADER
A cult favorite and influential woody perfume, Le Labo's Santal 33 has a character of warm, lived-in sophistication that has come to define the modern personal scent. Its unisex appeal lies in a rich blend of cedarwood, sandalwood, and leather, accented by warm cardamom and soft violet. Santal 33 is a "statement" scent that is simultaneously personal; it's a fragrance that becomes a signature, merging with the wearer's own chemistry to create a unique and memorable aura that is both confident and inviting.
Key Product: Santal 33
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