The demand for sunscreens that feel weightless on the skin has led to the popularity of serum and gel formats. These ultra-light, often water-based formulas absorb quickly without leaving a greasy residue or white cast.
Trend signals, demand data, and market insights for this product
70/100
growing
AU$10 - AU$65
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Go-To Skincare
Former beauty editor, author, and the founder of the wildly successful skincare brand Go-To.
Naked Sundays
Internationally recognized actress and celebrity who has recently re-entered the spotlight.
MAAEMO
Popular Australian model, television personality, and influencer known for her healthy, active, and sun-drenched Byron Bay lifestyle.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Ultra Violette has carved a niche by creating "skinscreens," hybrid products that fuse sun protection with skincare benefits. Their Queen Screen SPF 50+ is an iconic example of a serum sunscreen. It offers a lightweight, silky texture that absorbs quickly and layers comfortably under makeup, acting as a primer. The formula provides a dewy, radiant finish, making it particularly popular among those with normal to dry skin who want a luminous glow. Its serum-like consistency is hydrating enough for some to skip their morning moisturizer, streamlining routines.
Key Product: Queen Screen SPF 50+ Luminising SKINSCREEN™
MARKET LEADER
A global bestseller with a cult following in Australia, La Roche-Posay's Anthelios Invisible Fluid is renowned for its exceptionally lightweight, non-greasy liquid texture. It provides very high SPF 50+ broad-spectrum protection in a formula that feels weightless on the skin and is invisible on all skin tones. Specifically designed for sensitive skin, it is fragrance-free and features an anti-eye stinging formulation. Its fast absorption and invisible finish make it a top choice for daily wear, especially for those with oily or combination skin.
Key Product: Anthelios Invisible Fluid Facial Sunscreen SPF 50+
MARKET LEADER
Known for its self-tanning products, Bondi Sands has successfully expanded into sun care with a focus on accessible and effective formulas. The Sunny Daze Hydrating SPF 50+ Face Fluid Drops exemplify the lightweight trend at an affordable price point. These drops have a sheer, invisible finish designed to avoid a white cast and are dermatologically tested for sensitive skin. The product is presented as a hydrating fluid, aligning with the demand for sunscreens that feel more like skincare serums.
Key Product: Sunny Daze Hydrating SPF 50+ Face Fluid Drops
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