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Trending Products
Trend: growing

Luminous Skin Foundation

This trend centers on achieving a radiant, "lit-from-within" complexion that appears naturally glowing and healthy. It moves away from the intense "glass skin" look towards a more subtle, satin finish.

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Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

72/100

Trend Status

growing

Retail Price Range

MX$112 - MX$1,832

Trend signals, demand data, and market insights for this product

  • •This trend centers on achieving a radiant, "lit-from-within" complexion that appears naturally glowing and healthy.
  • •It moves away from the intense "glass skin" look towards a more subtle, satin finish.
  • •The key is using lightweight, often serum-infused foundations that provide a sheer to medium coverage, evening out the skin tone without hiding its natural texture.
  • •The application is strategic, focusing on high points of the face to catch the light and create a dimensional, fresh-faced look.
Luminous Skin Foundation main image
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
72

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

Celebrity Adoption

Yalitza Aparicio

Not specified

Globally recognized actress from Oaxaca who gained international fame with her debut in the 2018 film Roma, for which she was nominated for an Academy Award for Best Actress. As a UNESCO Goodwill Ambassador for Indigenous Peoples, she is a powerful and influential figure in Mexico and beyond, not only in cinema but also in fashion and social activism.

Pau Florencia (The Urban Beauty)

Patrick Ta

Paulina "Pau" Florencia is the creator of "The Urban Beauty," one of Mexico's most influential beauty blogs and social media platforms. With years of experience as a beauty editor for titles like ELLE México, she has established herself as a trusted A-list influencer with a significant impact on the mass market.

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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Giorgio Armani

MARKET LEADER

A long-standing icon in the luxury makeup space, this foundation is known for delivering a radiant, lit-from-within glow. Its oil-free, lightweight formula is inspired by charmeuse silk, gliding onto the skin to correct and unify the complexion without masking its natural texture. The buildable coverage allows for a customizable finish, from a sheer glow to a more perfected luminosity.

Key Product: Luminous Silk Perfect Glow Flawless Oil-Free Foundation

NARS product

NARS

MARKET LEADER

This foundation combines makeup with skincare benefits, formulated to instantly blur imperfections while visibly improving skin clarity over time. It provides a natural, luminous finish with light-to-medium coverage. The breathable, vegan formula helps to reflect light, giving the skin a radiant appearance that looks natural and healthy.

Key Product: Light Reflecting Foundation

Maybelline

MARKET LEADER

This accessible foundation delivers a "luminous" look with a soft matte finish, combining a long-wearing, non-greasy feel with a radiant glow. Its innovative "lightwear" technology provides a lightweight feel for up to 30 hours of wear, offering a trendy, luminous finish at an affordable price point.

Key Product: Superstay Lumi-Matte Foundation

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