This theme features muscle recovery gels where magnesium is the hero ingredient. These gels are marketed to help reduce muscle cramps, tension, and soreness while promoting relaxation.
Trend signals, demand data, and market insights for this product
65/100
growing
N/A
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Salt Lab
Australian model, television personality, and influencer who won the reality television series The Block in 2017. She is an influential figure in fashion, lifestyle, and wellness in Australia.
Intu Wellness
Australian media personality, lawyer, and influencer who rose to fame as the winner of the first season of The Bachelor Australia. She co-founded the wellness company, Intu Wellness.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A high-concentration formula with sustainably sourced magnesium chloride from Karratha, Western Australia. It is infused with cucumber juice to cool, soothe, and enhance magnesium uptake. The gel is designed to relieve muscle cramps, aches, and soreness, making it suitable for post-workout recovery and general muscle health.
Key Product: Ocean Magnesium Pain Relief Gel
MARKET LEADER
Specifically formulated for athletes, this roll-on gel uses 100% Australian organically and naturally sourced magnesium chloride. It is blended with essential oils like eucalyptus, rosemary, cajeput, lemongrass, and peppermint to assist with muscle pain, circulation, and inflammation. The roll-on applicator allows for easy, targeted use.
Key Product: Magnesium Roll On - Sports Blend
MARKET LEADER
This cream combines magnesium chloride with the therapeutic properties of arnica and clove bud oil. It is designed to support muscle health, aid in the recovery of muscle sprains or strains, and relieve muscle aches and pains, especially after exercise. The addition of arnica makes it a comprehensive solution for muscle recovery.
Key Product: Active Magnesium Cream
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