This trend centers on hand washes formulated with ingredients indigenous to Australia. Brands are incorporating native plant extracts like Kakadu Plum and Lemon Myrtle, celebrated for their natural antioxidant and antibacterial properties.
Trend signals, demand data, and market insights for this product
68/100
growing
AU$4 - AU$55
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
KORA Organics
Internationally acclaimed Australian model and entrepreneur, and founder of the certified organic skincare brand, KORA Organics. She is a significant influencer in the beauty and wellness space in Australia and globally.
Desert Rose
Celebrated Australian singer, songwriter, and actress. As a proud Kuku Yalanji woman, her connection to her heritage and the Australian land adds authenticity to her venture into the beauty industry.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Leif celebrates Australia's diverse flora with its clean-formulation products. The Buddha Wood Hand Wash is an iconic example of the native botanicals trend, offering a sensory experience that is both calming and grounding. This hand wash is formulated with a blend of Australian native botanicals designed to promote mental clarity. The distinctively woody and meditative scent of Buddha Wood is combined with sandalwood, sweet orange, and cedarwood. This formulation is gentle enough for frequent use, leaving hands cleansed without harshness. Leif's commitment to the theme is evident in its entire range, which heroes native botanical extracts and essential oils.
Key Product: Buddha Wood Hand Wash
MARKET LEADER
Bondi Wash is a brand built on the power and fragrance of Australian botanicals, aiming to bring beautiful native scents to the world through natural products. The Native Citrus Hand Wash is a prime example of this ethos, featuring a refreshing blend of all-edible oils including lemon myrtle, Australian mandarin, orange, and lemongrass. This gentle, naturally anti-bacterial hand wash is made with over 99% plant-derived ingredients and is suitable for sensitive skin. It is enriched with natural moisturizers like aloe vera and vitamin E to ensure hands are left soft and clean. The product's formulation, centered around a key Australian native botanical, helps to push the trend by showcasing the efficacy and beautiful aroma of local flora.
Key Product: Hand Wash Native Citrus
MARKET LEADER
Yaye, a 100% Aboriginal-owned brand, is setting a new standard for hand washes by blending centuries-old bush medicine with modern skincare. The brand's products are cultural expressions, using native botanicals like Berrigan, White Cypress, and Lemongrass, which have long been used by First Nations communities for their healing properties. The White Cypress & Lily Hand Wash features White Cypress Pine (Irlweke), a native botanical valued in traditional healing for its natural antibacterial properties. This product helps to push the native botanicals trend by not only using these ingredients but also by connecting consumers to the Indigenous knowledge and stories behind them, offering a deeper, more meaningful cleansing ritual. The formula is plant-based, biodegradable, and free from palm oil and parabens.
Key Product: White Cypress & Lily Hand Wash
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