Pearls are being reimagined in body jewelry, with a focus on organic, irregular, and baroque shapes rather than perfect spheres. This trend, dubbed the "Era Keshi," sees these unique pearls applied to belly chains, nipple piercings, and as dangles on earrings and navel rings.
Trend signals, demand data, and market insights for this product
75/100
growing
R$10 - R$999
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Vivara
Gisele Bündchen is a world-renowned Brazilian supermodel and environmental activist. Her influence on fashion is immense, not just in Brazil but globally. Her connection to nature and advocacy for sustainable practices adds a layer of authenticity to her adoption of organic-themed jewelry.
Andrea Conti
Taís Araújo is a highly acclaimed and influential Brazilian actress, television host, and activist. Known for her bold and elegant style, she is a respected figure in both the entertainment and fashion industries in Brazil.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
This body chain is a direct and fashionable interpretation of the organic pearl trend, designed for the modern consumer. It features baroque pearls, known for their irregular and non-spherical shapes, which ensures that each piece is unique. The pearls are elegantly spaced on a delicate, gold-plated chain that drapes across the torso. This product pushes the trend by taking pearls beyond traditional neckwear and transforming them into a full-body adornment, making a bold statement that is both sophisticated and daring. Its popularity on one of Brazil's largest semi-jewelry e-commerce platforms makes it a top-of-mind product for consumers seeking trendy and accessible body jewelry.
Key Product: Body Chain de Pérolas Barrocas Folheado em Ouro Fosco
MARKET LEADER
As a globally recognized Brazilian designer known for her "wearable sculptures," Paola Vilas brings a high-fashion, artistic perspective to the organic pearl trend. The Lisa Necklace is an iconic piece that features a striking composition of large, baroque pearls. These pearls are celebrated for their unique, irregular forms, making each necklace a one-of-a-kind work of art. The design pushes the trend by treating the organic pearls as the central sculptural elements, highlighting their natural beauty and texture in a way that is both bold and sophisticated. This piece is a hallmark of the brand's neo-surrealist and mystical language and is highly coveted by those who follow high-end, conceptual fashion.
Key Product: Colar Lisa
MARKET LEADER
Morena Canela is a brand celebrated for its unique design DNA, blending sophistication with a distinct Brazilian identity. The Aura collection perfectly captures the current trend of mixing materials, combining the strength of chains with the serene purity of pearls. The "Colar Aura Corrente Pérola Bolinha" is an iconic representation of this theme, featuring pearls interspersed along a contemporary chain. This design helps to push the trend by showcasing how organic pearls can be integrated into modern, everyday wear, moving them away from purely classic contexts. The piece is versatile and reflects the brand's ability to create sophisticated, timeless, yet trendy jewelry.
Key Product: Colar Aura Corrente Pérola Bolinha 100cm
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