Personalized Vitamin Sachets offer a bespoke approach to nutrition with daily packs tailored to an individual's specific health needs and goals. Customers complete an online quiz about their diet, lifestyle, and wellness objectives.
Trend signals, demand data, and market insights for this product
55/100
sustained
AU$11 - AU$79
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
JSHealth Vitamins
A clinical nutritionist, 3x best-selling author, and the founder of the wellness empire, JSHealth. She is known as one of Australia's most trusted health figures, having started her brand from a blog about her journey to overcome fad dieting.
Vitable
Founder and managing director of Vitable, a personalized supplement company launched in 2019. Originally from Morocco, she was inspired to create a tailored solution after experiencing burnout and feeling overwhelmed by the traditional vitamin aisle.
Selfish Supps
A major Australian social media influencer known for her fitness programs. She launched a supplement brand with her sisters in 2025 aimed at women.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Vitable is an Australian-owned vitamin subscription service that provides highly personalized daily vitamin packs based on a comprehensive online quiz. The customized plan is delivered in daily, home-compostable tear-off sachets. All products are manufactured in Australia under TGA and GMP standards.
Key Product: Personalised Daily Vitamin Packs
MARKET LEADER
Zenutri is a key player in the Australian personalized vitamin market, offering personalized daily dosages of essential vitamins based on an advanced system that analyzes responses from a detailed online quiz. Their scientifically-crafted, TGA-approved vitamin bundles are delivered in a month's supply of individually portioned daily packs.
Key Product: Personalised Vitamin Packs
MARKET LEADER
Founded by nutritionist Jessica Sepel, JSHealth Vitamins offers the "Daily Essentials Pack," which provides convenient, pre-portioned daily vitamins. This pack contains three of the brand's foundational formulas in one-a-day sachets to support general health and wellbeing, serving as a simplified entry point into daily vitamin routines.
Key Product: Daily Essentials Pack
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