Portable blenders, also known as personal blenders or blenders to-go, are compact and lightweight, designed for single servings. They typically feature a blending jar that doubles as a travel cup with a lid, making them highly convenient.
Trend signals, demand data, and market insights for this product
75/100
growing
R$20 - R$210
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Ninja Blast is a standout in the portable blender category, embodying the trend with its cordless, rechargeable design. It features a powerful motor for its size, capable of blending frozen ingredients and ice, a key attribute that sets it apart and pushes the trend towards more robust, truly portable blending solutions. Its rechargeable USB-C base, leak-proof design, and comfortable carrying handle make it the epitome of a grab-and-go product. The 470ml vessel is designed for drinking directly, streamlining the process from blending to consumption and perfectly aligning with the desire for ultimate convenience and a healthy lifestyle on the move.
Key Product: Ninja Blast
MARKET LEADER
Mondial, a brand known for its excellent cost-benefit, has a highly popular and accessible product in the portable blender scene with its Personal Blender DG-01. This model is iconic for its practicality, featuring two 750ml cups that, after blending, easily convert into squeezes with special lids for transport. This feature directly addresses the core of the portable trend: blend and go. With 300W of power and stainless steel blades, it's efficient for preparing shakes, vitamins, and juices quickly. Its compact, detachable design makes it easy to store and clean, reinforcing the theme of convenience for daily use.
Key Product: Personal Blender DG-01
MARKET LEADER
Oster brings its reputation for durability and power to the portable blender trend with the Blender To Go OBLD700. This model helps push the trend by offering a more powerful 700W motor in a personal blender format, capable of handling a wide variety of ingredients with ease. Its key feature is the ultra-resistant "To Go" jar, which allows users to prepare their drinks and take them along in the same container, a hallmark of the portable blender concept. The product's design focuses on optimizing time and delivering high performance, making it a top choice for health-conscious consumers who need a reliable and efficient solution for their busy routines.
Key Product: OBLD700
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