Scented and flavored lip glosses are making a major comeback, tapping into nostalgia. This trend is characterized by fun, fruity scents and flavors, with strawberry being a particularly popular choice.
Trend signals, demand data, and market insights for this product
55/100
sustained
MX$49 - MX$718
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Beauty Creations
One of Mexico's most prominent and influential internet personalities and beauty entrepreneurs, known for her bold style and massive following on platforms like TikTok and Instagram. She is a powerful trendsetter in the beauty industry.
K Os Beauty
A major Mexican singer, social media influencer, and businesswoman who started on YouTube and has become a music superstar with a massive fanbase. Her influence extends to her own successful cosmetics brand, making her a key figure in Mexican pop culture and beauty trends.
M·A·C Cosmetics
An internationally recognized Mexican singer, actress, and model who has been in the public eye since childhood. She is a style icon and a major influencer in Latin America and globally, and serves as a Global Ambassador for M·A·C Cosmetics.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
This product is a nourishing and hydrating lip oil that provides a high-shine, glossy finish without a sticky feeling. Enriched with Jojoba Oil and Vitamin E, it's designed to repair and moisturize the lips. The "Sweet Dose" collection offers a variety of delicious aromas, which are a key part of its appeal. It is frequently listed as a bestseller on major e-commerce platforms in Mexico.
Key Product: Sweet Dose Lip Oil
MARKET LEADER
An iconic product that directly caters to the flavored gloss trend. These glosses are famous for their wide range of distinct, candy-like and fruity flavors such as Strawberry Fizz, Cherry Bomb, and Candy Baby. Beyond the scent, they provide a high-shine, moisturizing finish, making them a top-of-mind choice for consumers seeking a fun, flavorful, and glossy lip product.
Key Product: Flavor Gloss
MARKET LEADER
A massively popular and influential item in the Mexican market. While its primary advertised benefit is the hydrating and plumping effect from hyaluronic acid, its appeal is significantly enhanced by its pleasant, "yummy" scent, often described as reminiscent of vanilla or piña colada, and its agreeable flavor. This demonstrates how the scented trend has become a standard expectation.
Key Product: Lifter Gloss
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