Characterized by a single, prominent stone set on a simple band. While traditionally associated with engagement rings, its elegant and minimalist design makes it a versatile piece for various occasions.
Trend signals, demand data, and market insights for this product
75/100
growing
R$6 - R$160
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Glamira
A powerhouse digital influencer and entrepreneur in Brazil, she is a leading voice in beauty, fashion, and lifestyle.
Tiffany & Co
One of Brazil's most prominent and influential digital personalities, a successful entrepreneur and social media phenomenon.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Arguably the most iconic engagement ring in the world, its revolutionary six-prong design, created over 130 years ago, lifts the diamond off the platinum band and into the light, maximizing its brilliance. It is a hallmark of the brand and a symbol of love and commitment.
Key Product: The Tiffany® Setting Engagement Ring in Platinum
MARKET LEADER
A top-of-mind product for many Brazilian consumers, this model often features a zirconia stone set in sterling silver, providing the classic solitaire look at an attainable price point. It is part of the 'Life by Vivara' collection, known for modern and versatile pieces.
Key Product: Anel Solitário Life
MARKET LEADER
A prime example of the brand's interpretation of the classic theme, the Antares line consistently features a prominent central diamond. The name references one of the brightest stars, reinforcing the solitaire concept. The designs often incorporate subtle yet distinctive details, offering a sophisticated and artistic take on the traditional solitaire.
Key Product: Anel Antares Solitário
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