Soothing and calming face gels are designed for sensitive, irritated, or sensitized skin. These products feature gentle formulas with ingredients like aloe vera, chamomile, and allantoin.
Trend signals, demand data, and market insights for this product
55/100
growing
R$20 - R$140
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Fisiogel
A household name in Brazil since her childhood acting career, Bruna Marquezine has evolved into a major fashion and beauty icon with international recognition, including a role in the Hollywood film "Blue Beetle."
Creamy Skincare
Initially rising to fame as a digital influencer and entrepreneur, Jade Picon became a nationwide celebrity after her participation in a popular reality TV show. She has since launched an acting career on Brazil's biggest television network.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A micellar gel cleanser that calms and hydrates. Formulated for sensitive skin, it uses micellar technology to gently cleanse the face and eyes, removing impurities and makeup without stripping the skin. Its soap-free, fragrance-free, and physiological pH formula helps minimize irritation. It contains a patented D.A.F.™ complex to increase the skin's tolerance threshold and hydrating ingredients that leave the skin comfortable and soft.
Key Product: Sensibio Gel Moussant
MARKET LEADER
A fast-absorbing gel-cream for immediate relief for dry, irritated, and sensitive skin. Its unique gel-cream texture offers intense hydration with a lightweight, non-sticky feel. The formula is enriched with calming ingredients like Aloe Vera and Allantoin, known for their soothing properties. It provides rapid absorption and long-lasting hydration to help restore the skin's natural barrier.
Key Product: Gel Creme Calmante
MARKET LEADER
A purifying gel with thermal water for high-tolerance cleansing, targeted at oily to sensitive or sensitized skin. It purifies the skin and reduces excess oil without causing irritation. Its standout feature is the inclusion of La Roche-Posay's Thermal Spring Water, renowned for its soothing and antioxidant properties. The formula is free from soap, alcohol, colorants, and parabens.
Key Product: Effaclar Gel de Limpeza de Alta Tolerância
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