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Trend: growing

Tech-Infused Skincare

Technology is increasingly integrated into the skincare experience in Brazil. This trend encompasses the use of Artificial Intelligence (AI) and smart devices for personalized skin analysis, which can assess factors like hydration, oiliness, and signs of aging.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

68/100

Trend Status

growing

Retail Price Range

R$17 - R$5,500

Trend signals, demand data, and market insights for this product

  • Technology is increasingly integrated into the skincare experience in Brazil.
  • This trend encompasses the use of Artificial Intelligence (AI) and smart devices for personalized skin analysis, which can assess factors like hydration, oiliness, and signs of aging.
  • Based on this data, consumers receive tailored product recommendations and customized routine suggestions.
  • This fusion of beauty and technology aims to provide a more precise and effective approach to skincare.
Tech-Infused Skincare main image
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
68

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

📸 InstagramHighly TrendingLow Sentiment
Positive
0.0%
Neutral
100.0%
Negative
0.0%

Celebrity Adoption

Taís Araújo

Ultraformer

A renowned and influential actress in Brazil, Taís Araújo is a household name, celebrated for her extensive career in television, film, and theater. Her choices in beauty and wellness resonate strongly with the Brazilian public, making her a significant trendsetter.

Taís Araújo

Galderma

A renowned and influential actress in Brazil, Taís Araújo is a household name, celebrated for her extensive career in television, film, and theater. Her choices in beauty and wellness resonate strongly with the Brazilian public, making her a significant trendsetter.

Marina Ruy Barbosa

Marina Ruy Barbosa is a top-tier Brazilian actress and fashion icon, who has captivated audiences since she was a child. With millions of followers on social media, her style and beauty choices are closely watched and emulated.

2

Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Massageador Facial Com Led Rejuvenescedor Skincare Premium 7 Todo Tipo De Pele Dia/noiteXHL_HOME
Shopee
R$33

Massageador Facial Com Led Rejuvenescedor Skincare Premium 7 Todo Tipo De Pele Dia/noiteXHL_HOME

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Kit Skincare Facial Completo Nano Umidificador USB + Esponja Massageadora 3 Velocidades
Shopee
R$27

Kit Skincare Facial Completo Nano Umidificador USB + Esponja Massageadora 3 Velocidades

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Massageador Facial  -  Aparelho de Tratamento Lift Sem Dor,  Anti Rugas, Skin Care e Terapia  Facial
ShopeeBESTSELLER
R$42

Massageador Facial - Aparelho de Tratamento Lift Sem Dor, Anti Rugas, Skin Care e Terapia Facial

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Aparelho de Limpeza Rejuvenescimento Anti Rugas Tratamento de Beleza Massageador Facial
Shopee
R$46

Aparelho de Limpeza Rejuvenescimento Anti Rugas Tratamento de Beleza Massageador Facial

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Aparelho de Peeling Esfoliante Ultrassônico Limpeza Facial Profunda Remoção de Cravos Antirrugas Sonic Skin
ShopeeBESTSELLER
R$24

Aparelho de Peeling Esfoliante Ultrassônico Limpeza Facial Profunda Remoção de Cravos Antirrugas Sonic Skin

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Massageador Facial Com Led Rejuvenescedor Skincare Premium 7 Todo Tipo De Pele Dia/noite.X
ShopeeBESTSELLER
R$33

Massageador Facial Com Led Rejuvenescedor Skincare Premium 7 Todo Tipo De Pele Dia/noite.X

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3

Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

FOREO product

FOREO

MARKET LEADER

The LUNA™ 4 plus is an iconic, top-of-mind device for consumers seeking a spa-like experience at home. It combines ultra-hygienic silicone bristles for deep yet gentle cleansing with advanced technologies. The device features targeted microcurrent massage to visibly firm the skin and red LED light therapy to stimulate collagen production, effectively diminishing the appearance of fine lines and wrinkles. This multi-functional gadget represents the pinnacle of at-home tech-infused skincare, offering a comprehensive treatment that cleanses, firms, and rejuvenates the skin.

Key Product: LUNA™ 4 plus

Caudalie product

Caudalie

MARKET LEADER

Caudalie's innovative online Skin Analysis tool uses artificial intelligence to provide a personalized skincare diagnosis from a user's selfie. By comparing the photo to a database of over 70,000 clinically graded images, the AI assesses various skin concerns and attributes. It then generates a complete, customized skincare routine from Caudalie's product line to address the user's specific needs. This tool merges dermatological data with AI to make expert-level recommendations accessible to everyone.

Key Product: Skin Analysis

Simple Organic product

Simple Organic

MARKET LEADER

A standout product that showcases biotechnology is the recently launched Solução Exossomos + PDRN. This serum is a trailblazer in the Brazilian market for regenerative skincare, drawing inspiration from Korean beauty innovations. It features a high-performance blend of plant-derived Exosomes from Centella Asiatica and vegan PDRN from rice DNA. This formulation leverages advanced biotechnology to promote the skin's natural renewal process at a cellular level, representing a significant leap in how active ingredients are utilized to deliver visible results.

Key Product: Solução Exossomos + PDRN

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