This trend features handbags with a relaxed, unstructured, or soft form that allows them to fold and mold to the body. Styles include oversized totes, crescent-shaped shoulder bags, and carryalls that have a "lived-in" and well-used appearance.
Trend signals, demand data, and market insights for this product
72/100
growing
$18 - $139
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Coach
A leading supermodel and major force in the fashion industry, known for her trendsetting street style. Her influence is particularly potent in the US market, and she has the power to elevate a product to "It" status.
Saint Laurent
A leading supermodel and major force in the fashion industry, known for her trendsetting street style. Her influence is particularly potent in the US market, and she has the power to elevate a product to "It" status.
Gucci
An acclaimed actress with a distinctively cool and understated sense of style, she is a key influencer in the "quiet luxury" movement. Her fashion choices are followed for their blend of high-end designer pieces with a relaxed, approachable feel.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Balenciaga Le City Bag is a celebrated revival of the iconic 2000s "Motorcycle bag," brought back to the forefront of fashion. Its enduring appeal lies in its "ultra-slouchy silhouette," crafted from soft lambskin that gives it a lived-in, relaxed feel from the very first use. This bag is a masterclass in balancing edgy details with a nonchalant attitude; it features signature moto-inspired hardware, braided handles, and a knotted leather puller, all contributing to its iconic, rebellious charm. The Le City's unstructured design allows it to collapse and conform to the wearer, perfectly pushing the slouchy trend by making a statement of effortless cool. It is renowned for its distinctive studs and moto-inspired details, which reflect the brand's boundary-pushing design ethos.
Key Product: Le City Bag
MARKET LEADER
Understated, minimalist, and impeccably crafted, The Row's 90s Bag is the epitome of quiet luxury and a key player in the slouchy trend. Inspired by the minimalist baguette styles of the 1990s, this bag features a soft, unstructured shape with rounded edges and is crafted from supple leathers that enhance its relaxed drape. Its design is intentionally simple, focusing on the quality of the material and the purity of the form. The adjustable slim strap allows it to be worn snugly over the shoulder, where its pliable body creates a subtle, sophisticated slouch. The 90s Bag helps push the trend by demonstrating that a slouchy silhouette can be incredibly refined and polished, making it a top-of-mind choice for those who favor a minimalist and timeless aesthetic.
Key Product: 90s Bag
MARKET LEADER
Bottega Veneta, a brand synonymous with artisanal craftsmanship, offers the Hop bag as a prime example of the slouchy silhouette trend. The bag is characterized by its soft, sculptural shape and the brand's signature Intrecciato woven leather, which gives it a unique texture while allowing for a fluid, unstructured form. The Hop bag has a relaxed, hobo-style design that drapes elegantly when carried. Its seamless, pyramidal shape is modern yet timeless, and the supple materials ensure it collapses beautifully, embodying the effortless spirit of the slouchy trend. This combination of iconic weaving and a relaxed form makes the Hop a quintessential piece for those seeking a sophisticated yet laid-back luxury handbag.
Key Product: Hop
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