Functions as a multi-purpose product that combines high sun protection with the benefits of a light foundation. These products even out skin tone, conceal minor imperfections, and provide an additional barrier against visible light.
Trend signals, demand data, and market insights for this product
65/100
growing
N/A
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Ollie
Acclaimed Brazilian actress with a career in television, film, and theater, considered a powerful trendsetter.
ISDIN
Brazilian actress and global fashion icon, known since her childhood acting career and for her role in the DC film "Blue Beetle".
Quem Disse, Berenice?
Influencer, entrepreneur, actress, and former "Big Brother Brasil" participant with significant influence over the younger generation.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
La Roche-Posay's Anthelios Ultra Cover is a standout product in the Brazilian market, frequently recommended for its high-performance coverage that mimics the effect of a foundation. It provides broad-spectrum UVA/UVB protection while offering 12 hours of high coverage in a single layer, effectively concealing imperfections such as blemishes and melasma. This ability to unify the skin tone and provide a long-lasting, natural-looking finish makes it a go-to for consumers who want to combine their sun protection and makeup steps. The formula is designed to be gentle on sensitive skin, further cementing its status as a top-of-mind product for those seeking both efficacy and a perfected complexion.
Key Product: Anthelios Ultra Cover FPS 60
MARKET LEADER
ISDIN's Fusion Water Color has gained immense popularity for its ultralight, water-based texture that provides a natural, shine-free finish. This product is celebrated for how it pushes the trend by offering effective sun protection without the heavy or oily feel often associated with sunscreens, making it ideal for daily use, even on oily skin. The tinted formula adapts to the skin tone, evening it out and providing a "bare skin" feel with a perfecting touch that blurs minor imperfections. Its oil-free composition and immediate absorption contribute to its iconic status among consumers who prioritize comfort and a subtle, perfecting effect in their sun care routine.
Key Product: Fusion Water Color FPS 50
MARKET LEADER
Neostrata's Minesol Oil Control is highly regarded in Brazil, particularly for those with oily and acne-prone skin. It embodies the perfecting trend by combining very high sun protection (FPS 70) with active ingredients that control oiliness for up to 12 hours. The tinted formula provides a natural coverage that helps to even out the skin tone and delivers a matte, "blur" effect, which visibly reduces the appearance of pores and shine. This dual-action of treating oiliness while providing a perfected, matte finish makes it an influential product that meets the specific demands of the Brazilian climate and consumer preferences for a flawless, non-greasy look.
Key Product: Minesol Oil Control Tinted FPS 70
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