This trend reflects a growing demand for vegan and cruelty-free muscle recovery gels. These products are formulated without any animal-derived ingredients and are not tested on animals.
Trend signals, demand data, and market insights for this product
45/100
sustained
N/A
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Sanavita
A physical educator and one of the most recognized fitness YouTubers in Latin America, with immense influence over the mass market with her accessible home workouts and wellness tips.
VeganWay
A professional bodybuilder who won Mr. Olympia Brasil in the heavyweight category as a vegan athlete. He uses his platform to demonstrate that peak physical performance can be achieved on a plant-based diet.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A post-workout gel designed for muscle relief and physical recovery after intense exercise. Its formula is 97% natural, vegan, and cruelty-free. It provides an immediate refreshing and cooling sensation with a blend of natural essential oils like mint and eucalyptus. Key active ingredients include arnica for its anti-inflammatory properties and nanovectorized Jambu, a natural muscle relaxant. It has a light texture and fast absorption, making it ideal for sports massage.
Key Product: Gel Pós-Treino
MARKET LEADER
A vegan-certified refreshing gel for tired feet and legs, suitable for post-activity recovery. It is formulated to activate circulation and reduce the feeling of fatigue. The gel contains a blend of natural extracts like Hamamelis, Ginkgo Biloba, and Horse Chestnut, known for improving circulation and providing a relaxing sensation.
Key Product: Gel para Pés e Pernas Cansadas
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