These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As a digital-native brand that has quickly become a powerhouse in Brazil, Creamy is known for making potent ingredients accessible. Their Retinal cream is a standout product that pushes the "Advanced Ingredients" trend by utilizing Retinaldehyde (Retinal), a form of Vitamin A that is considered more potent and faster-acting than the more common retinol, but with less potential for irritation. This makes it an iconic product for consumers seeking significant anti-aging benefits—such as improved firmness, reduced wrinkles, and evened skin tone—with a more advanced and efficient active ingredient. The formulation is designed for powerful results, solidifying its place as a top-of-mind product for ingredient-savvy users.
Key Product: Retinal
MARKET LEADER
Biossance is a leading brand in the "clean clinical" space, popular in Brazil for its fusion of sustainable, bio-derived ingredients with cutting-edge science. The Squalane + Ectoin Overnight Rescue is a prime example of the advanced ingredient trend, featuring Ectoin, a bio-fermented molecule known as an extremolyte. This powerful protective molecule helps shield skin from environmental stressors and improves its self-defense capabilities. The product's innovative formula provides deep repair and hydration, calming stressed skin and plumping fine lines, which resonates with consumers looking for sophisticated, science-backed solutions that go beyond surface-level care.
Key Product: Squalane + Ectoin Overnight Rescue
MARKET LEADER
TulĂpia CosmĂ©ticos, a Brazilian brand focused on professional-grade dermocosmetics, showcases remarkable innovation with its Black Secret Micro Spikes Peeling. This product embodies the advanced ingredient trend through its novel delivery system and potent actives. It is the first cream in Brazil to use "Micro Spikes," which are invisible micro-structures that create pathways in the skin to enhance the penetration of other ingredients. The formula combines this technology with Nano Tranexamic Acid for clarifying dark spots and Drone Copper peptides for stimulating collagen, offering an at-home treatment that mimics the effects of a professional micro-needling procedure. This makes it an iconic product for those seeking high-tech, visible results.
Key Product: Black Secret Micro Spikes Peeling
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While sales data is unavailable, the strong upward momentum in search interest and the detailed discussion of innovative ingredients point to significant engagement and potential for growth. This suggests a trend that is gaining traction and likely experiencing increasing commercial interest.
Search interest for advanced skincare ingredients has shown a consistent upward trend, indicating growing consumer curiosity and adoption. The detailed explanations of new ingredients and their benefits suggest a market actively exploring innovative solutions.
Google Trends (12 Months)
TikTok Posts
77 posts analyzed
4 posts analyzed
L'Oréal Paris
A celebrated and highly influential actress, TaĂs AraĂşjo is one of Brazil's most recognizable faces, with a career spanning decades in television and film. As a long-standing brand ambassador for L'OrĂ©al Paris, she holds significant sway over beauty consumers.
O Boticário
Isis Valverde is a top-tier Brazilian actress known for her leading roles in numerous successful telenovelas and films. With a massive following on social media, she is a prominent style and beauty icon in Brazil.
Galderma
Sabrina Sato is a powerhouse media personality, television host, and Carnival queen, widely regarded as one of Brazil's biggest celebrities and influencers. Her bold style and extensive media presence make her a major trendsetter, particularly in beauty and fashion.