This trend caters to consumers seeking high-performance, ethical solutions for very dry or compromised skin. These hand creams are formulated with a high concentration of proven restorative ingredients like ceramides, hyaluronic acid, and shea butter, within a strictly vegan and cruelty-free framework.
Trend signals, demand data, and market insights for this product
55/100
sustained
R$17 - R$308
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Natura
A-list actress and television host, Taís Araújo is one of Brazil's most influential personalities, celebrated for her extensive career in television and film, as well as her advocacy for social and racial equality. She is a brand ambassador for Natura, particularly for the Ekos line.
Natura
Gained national fame after participating in a popular reality TV show, becoming a highly influential figure, especially among younger audiences. Her connection to the Northern region of Brazil (Pará) makes her an authentic voice for brands using Amazonian ingredients. She is an ambassador for Natura Ekos.
Natura
Gained national fame after participating in a popular reality TV show, becoming a highly influential figure, especially among younger audiences. Her connection to the Northern region of Brazil (Amazonas) makes her an authentic voice for brands using Amazonian ingredients. She is an ambassador for Natura Ekos.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Developed with dermatologists, this hand cream is iconic for its intense repairing action on dry, rough hands. Its formula contains three essential ceramides and hyaluronic acid, which work together to restore and maintain the skin's natural protective barrier. The cream utilizes a patented MVE controlled-release technology to ensure 24-hour hydration. It is non-greasy, fast-absorbing, and fragrance-free, making it a top choice for those seeking therapeutic relief and protection from daily aggressors. This product is a staple for consumers looking for a scientific, highly effective solution to repair and protect the skin.
Key Product: Repairing Hand Cream
MARKET LEADER
This restorative hand cream is a tribute to Brazilian biodiversity and the strength of the "Quebradeiras de Coco" (coconut breakers). It embodies the vegan and natural trend with 99.7% of its ingredients being of natural origin. The formula is enriched with native Brazilian actives like Bacuri Butter, which helps to regenerate damaged skin and is also a topical source of tryptophan, an amino acid that can promote a sense of well-being. It also contains Trehalose and Babassu Oil to intensely hydrate, improve the skin barrier, and protect against dryness, all with a velvety, ultra-fast-drying finish. This product pushes the trend by linking advanced repair with a holistic, sustainable, and sensorial experience rooted in Brazilian nature.
Key Product: Cocais Restorative Hand Cream
MARKET LEADER
As a classic and beloved Brazilian brand, Granado offers a vegan and cruelty-free hand cream that is free of parabens and dyes. This product is formulated with vegetable-based moisturizers from rice, passion fruit, and açaí oils, which create a protective layer on the skin to maintain moisture balance and prevent dryness. It is known for its light texture and fast absorption, leaving hands with a soft, silky feel. Certain versions, like the "Pink," also feature a unique anti-odor action that neutralizes smells from things like cigarettes or food, adding a functional benefit to its repairing and moisturizing properties.
Key Product: Pink Hand Cream
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