Barrier repair cleansers are focused on strengthening and maintaining the skin's natural protective barrier. These cleansers are typically creamy, non-foaming, and enriched with ingredients like ceramides, hyaluronic acid, and niacinamide.
Trend signals, demand data, and market insights for this product
68/100
growing
AU$8 - AU$71
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Go-To Skincare
A former beauty editor, author, and the founder of the skincare brand Go-To. She is considered a highly influential figure in the Australian beauty industry, often referred to as "skincare royalty".
Liberty Belle
An Australian model who has worked for international brands like Victoria's Secret. She has a significant social media following and influences her audience with her beauty and wellness routines, focusing on hydrating and gentle products.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A cult classic renowned for protecting the skin's natural barrier. Its non-foaming, lotion-like texture gently removes dirt, oil, and makeup without leaving the skin feeling tight or dry. Formulated with three essential ceramides and hyaluronic acid, it provides 24-hour hydration thanks to its patented MVE Technology. Developed with dermatologists, it is fragrance-free, non-comedogenic, and suitable for normal to dry, and even eczema-prone skin.
Key Product: Hydrating Cleanser
MARKET LEADER
A minimalist, milky cleanser designed for intolerant and reactive skin types. It effectively cleanses and removes makeup without rubbing or rinsing, minimizing irritation. Enriched with moisturizing glycerin and the brand's signature soothing Thermal Spring Water, it calms the skin. Its fragrance-free and preservative-free formula respects the skin's moisture barrier, leaving it soft and hydrated.
Key Product: Toleriane Dermo-Cleanser
MARKET LEADER
An iconic, mild, and effective formula that hydrates as it cleanses, preserving the skin's moisture barrier. Its soap-free, hypoallergenic, and fragrance-free formulation is clinically proven to be gentle on sensitive skin. Formulated with Niacinamide (Vitamin B3), Panthenol (Pro-Vitamin B5), and hydrating Glycerin, it defends against five signs of skin sensitivity: a weakened skin barrier, dryness, irritation, roughness, and tightness.
Key Product: Gentle Skin Cleanser
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