These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As a flagship product from one of Brazil's most recognized supplement brands, Top Whey 3W is an iconic protein blend that has won multiple awards for being the best national whey. It is engineered with a blend of whey protein concentrate (WPC), isolate (WPI), and hydrolysate (WPH), providing a complete and high-quality amino acid profile with different absorption speeds. This strategic combination is designed to fuel immediate post-workout recovery with the fast-acting hydrolysate and isolate, while the concentrate ensures a more sustained release of amino acids to the muscles. The product is also fortified with a complex of 11 vitamins and 6 minerals, further enhancing its nutritional value and pushing the trend of all-in-one protein solutions for serious athletes and everyday users alike. Its high protein concentration, ranging from 31 to 32 grams per serving depending on the flavor, and excellent solubility have cemented its status as a go-to choice for consumers focused on muscle gain and performance.
Key Product: Top Whey 3W
MARKET LEADER
Vitafor's Whey Fort 3W is a premium product that strongly embodies the blended source trend by focusing on high biological value and purity. It features a strategic blend of whey protein concentrate, isolate, and hydrolysate, which work together to support muscle formation and recovery. The product is distinguished by its inclusion of essential amino acids like BCAAs, glutamine, and arginine, alongside beneficial protein peptides such as glycomacropeptides (GMPs) and alpha-lactalbumin. This comprehensive formula promotes efficient nutrient absorption and a multi-stage release of protein, making it ideal for post-workout recovery and sustained muscle protein synthesis. Often highlighted for its superior quality and excellent cost-benefit ratio, Whey Fort 3W is a top-of-mind choice for consumers who prioritize clean and effective supplementation.
Key Product: Whey Fort 3W
MARKET LEADER
Growth Supplements has solidified its position as a leading brand in Brazil by offering high-quality products at competitive prices, and its 3W Whey Protein is a prime example of this strategy. This product is a carefully balanced blend of whey protein concentrate, isolate, and hydrolysate, designed to provide a complete and versatile protein source. The key benefit pushed by the brand is the varied absorption time of the different protein types: the hydrolysate is absorbed in as little as 20 minutes, the isolate in 40, and the concentrate in about 60 minutes. This staggered release ensures that the muscles receive a continuous supply of amino acids for an extended period post-training, optimizing recovery and growth. As a brand known for its transparency and quality, the 3W Whey Protein is an iconic product for consumers who are both budget-conscious and knowledgeable about the benefits of a blended protein source.
Key Product: 3W Whey Protein
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest, suggesting high engagement and increasing popularity. While sales data is unavailable, the consistent growth in searches points towards a rapidly expanding market.
Search interest for blended source protein powder shows a clear upward trend, indicating growing consumer curiosity and adoption. The product's appeal as an all-in-one solution for muscle recovery and sustained nutrient release is driving this momentum.
Google Trends (12 Months)
TikTok Posts
64 posts analyzed
Soldiers Nutrition
A Brazilian fitness model, television host, and influencer who rose to fame on the TV show "Pânico na TV". She is an athlete for Soldiers Nutrition.
Growth Supplements
A Brazilian rapper, bodybuilder, and digital creator who is a major ambassador for Growth Supplements.