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Trend: emerging

Brazilian Bio-Diversity Hand Cream

This trend celebrates Brazil's rich natural resources by incorporating ingredients sourced from its diverse biomes. Hand creams in this category feature exotic and effective botanicals like Cumaru, Araucária extract, Cupuaçu butter, and Andiroba oil.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

30/100

Trend Status

emerging

Retail Price Range

R$20 - R$28

Trend signals, demand data, and market insights for this product

  • This trend celebrates Brazil's rich natural resources by incorporating ingredients sourced from its diverse biomes.
  • Hand creams in this category feature exotic and effective botanicals like Cumaru, Araucária extract, Cupuaçu butter, and Andiroba oil.
  • These ingredients are prized for their potent antioxidant, hydrating, and regenerative properties.
  • Brands often emphasize sustainable sourcing and the unique stories behind these local ingredients.
Brazilian Bio-Diversity Hand Cream main image
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

emerging
30

Google Trends (12 Months)

Dec 24Dec 25

Celebrity Adoption

Bianca Andrade

L'Occitane au Brésil

A digital entrepreneur and one of Brazil's most influential online personalities, also known as Boca Rosa. Her influence is pivotal in the beauty industry, having successfully launched her own makeup brands.

Isabelle Nogueira

Natura

Gained nationwide fame as a finalist on Big Brother Brasil 24 and for her role as the Cunhã-Poranga of the Boi Garantido at the Parintins Festival. Her deep-rooted connection to the Amazon region makes her an authentic voice for products derived from its biodiversity.

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

una senses creme hidratante para mãos 40g
Shopee
NaturaR$20

una senses creme hidratante para mãos 40g

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NATURA EKOS HIDRATANTE PARA AS MÃOS NÉCTAR DE MARACUJÁ 40g
Shopee
NaturaR$28

NATURA EKOS HIDRATANTE PARA AS MÃOS NÉCTAR DE MARACUJÁ 40g

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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Natura product

Natura

MARKET LEADER

This lightweight hand cream is a powerful example of leveraging Brazil's natural bounty for advanced skincare. It features Tukumã, a fruit from an Amazonian palm tree known for its ability to regenerate even after fires. The crude butter and oil from Tukumã stimulate the skin's natural production of hyaluronic acid, acting as a potent anti-aging ingredient for the hands. This product pushes the trend by not only using a unique Amazonian bioactive but also by linking it to a powerful story of renewal and regeneration, resonating with consumers looking for effective, natural, and meaningful products. The formula is 98% natural, vegan, and fast-absorbing.

Key Product: Ekos Tukumã Regenerating Hand Cream

Granado product

Granado

MARKET LEADER

As a product from one of Brazil's most traditional pharmacies, this hand cream is a classic that embodies the nation's biodiversity. It is formulated with a high concentration of Brazil nut (Castanha do Brasil) extract, a well-known Amazonian ingredient celebrated for its antioxidant and moisturizing properties. The cream is further enriched with natural oils of açaí and passion fruit, enhancing its nourishing and protective qualities. This product helps to push the trend by showcasing a beloved and highly effective native ingredient in a formula that is free from parabens and animal ingredients, appealing to a broad range of consumers looking for authentic and natural Brazilian skincare.

Key Product: Terrapeutics Castanha do Brasil Hand Cream

L'Occitane au Brésil product

L'Occitane au Brésil

MARKET LEADER

This hand cream captures the essence of Brazil's tropical lifestyle. Inspired by coconut water, an ingredient that symbolizes refreshment on a hot summer day, this cream provides hydration with a soft, velvety touch. Its formula is vegan, contains 95% natural ingredients, and is known for its fast absorption without leaving an oily residue. The product's appeal lies in its ability to evoke a sensory experience of Brazilian freshness, connecting the user to a tropical landscape through its delicate floral and aromatic fragrance. It showcases a different facet of Brazilian biodiversity, focusing on the country's iconic coastal flora.

Key Product: Água de Coco Hand Cream

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