Muscle Nation
A product targeting the demand for a fast and nutritious breakfast, offering a significant 20 grams of protein per serving to support muscle recovery and prolong satiety. Ready in just 90 seconds, it'…
Protein Snacks · AU
Breakfast Boost Protein Snacks
- This theme highlights the increasing use of protein-rich snacks as a convenient breakfast option or to boost the protein content of the first meal of the day. - These products are designed for busy consumers who may not have time for a traditional sit-down breakfast. - Examples include high-protein yoghurts, ready-to-drink breakfast smoothies, protein pancake mixes, and portable options like egg 'muffins' and overnight oats.
Stage
growing
Trend score
75
Price range
AUD 6.5–62
Social posts
5
Brands shaping this trend
Carman's Kitchen
A range of protein bars that serve as a perfect on-the-go breakfast boost. Each bar provides 10 grams of protein, combining plant-based protein with nuts, seeds, and cranberries to deliver sustained e…
YoPRO
Specifically marketed as ideal for breakfast, this high-protein yoghurt pouch provides a substantial protein hit with no added sugar. It offers a quick and easy protein source for busy mornings or pos…
Marketplace examples
shopee
Noshu Protein+ Spiced Apple Pie Bars - 5 Pack (180g)
AUD 7.9
shopee
Quest Nutrition Cookies and Cream Protein Bar, High Protein, Low Carb, Keto Friendly, 12 Count
AUD 32.4
shopee
Muscle Nation Choc Fudge Brownie Custard Protein Bars – High Protein Snack with Gooey Brownie Layer 12 x 60g
AUD 32.28