Dux Nutrition
Dux Nutrition's Fresh Whey is a prominent example of the clean label trend, combining three types of whey protein (concentrate, isolate, and hydrolysate) with natural ingredients. The product line is…
Protein Powder · BR
Clean Label Protein Powder
- This trend reflects a consumer demand for transparency and simplicity in ingredients. - These protein powders are characterized by the absence of artificial sweeteners, colors, flavors, gluten, and GMOs. - A prominent product is grass-fed whey, sourced from pasture-raised cows not treated with hormones or antibiotics. - The emphasis is on natural, minimally processed ingredients that consumers can easily recognize and trust.
Stage
growing
Trend score
70
Price range
BRL 7.49–475
Social posts
2
Brands shaping this trend
Atlhetica Nutrition
Atlhetica Nutrition has tapped into the clean label movement with its ready-to-drink protein supplement, Best Whey Total Clean. This product is formulated with whey protein isolate (WPI) and hydrolyze…
Vitafor
Vitafor's Isofort line, particularly its latest iteration, is recognized for its clean formulation. The product uses high-quality whey protein isolate and is produced through a microfiltration process…
Marketplace examples
amazon
Whey Protein Fresubin Protein Powder 300g Sem Sabor Fresenius Kabi Proteina em Pó Adultos Idosos Recuperação Muscular
BRL 139.9
amazon
(ZERO LACTOSE) WHEY ISOLADO, 22g de proteína por dose
BRL 48.99
amazon
Proteína De Ervilha Pura Wenutri
BRL 25.9