These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As a powerhouse in the Brazilian jewelry market, Vivara's "Life by Vivara" line targets a younger, trend-aware audience. The "Life Colore" collection taps into the demand for colorful jewelry. This specific piercing, featuring vibrant green crystals in silver, allows consumers to participate in the colorful stone trend in a versatile and accessible way. It can be mixed and matched and extends the colorful stone aesthetic to various body piercings beyond traditional earrings.
Key Product: Piercing Life Coloré Prata Cristal Verde Cravejado
MARKET LEADER
Fernando Jorge is an influential contemporary jewelry designer known for sensual, sculptural pieces. His "High Surround" collection blends organic materials with precious stones. This iconic earring, designed to curve with the ear, blurs the line between earring and body adornment. It embodies the colorful stone trend with its use of rare stones like malachite and emerald, making it a coveted item for the fashion-forward consumer.
Key Product: High Surround Earrings (with Malachite and Emerald)
MARKET LEADER
Sauer, a traditional high jewelry brand established in 1941, is renowned for its expertise in Brazilian gemstones. For the discerning consumer seeking a luxury body jewelry piece, a colorful stone piercing from a house like Sauer represents the pinnacle of this trend. A classic belly piercing featuring a vibrant Brazilian stone like an emerald or topaz from their collections is a top choice for combining the body jewelry trend with high-end materials.
Key Product: Piercing de Umbigo com Pedra Preciosa (e.g., Esmeralda)
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While there is some cultural buzz and interest from younger demographics, the search interest is not showing strong momentum and there is no sales data to indicate significant commercial traction yet. This suggests a moderate score as the trend is in its early stages of development.
Search interest for colorful stone body jewelry shows some fluctuation but remains at a relatively consistent level without a clear upward or downward trend. The trend is being discussed in the context of future fashion, suggesting it's still building awareness.
Google Trends (12 Months)
Public figure known for bold fashion choices
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