
This trend centers on printers that use refillable ink reservoirs instead of traditional cartridges, significantly lowering the cost per page. Models like the Epson EcoTank L3250 are highlighted as best-sellers, capable of printing thousands of pages with a single set of ink bottles.
Trend signals, demand data, and market insights for this product
55/100
sustained
R$799 - R$3,799




Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.

MARKET LEADER
The Epson EcoTank L3250 is a quintessential model representing the cost-effective trend and is frequently cited as one of the best-selling and best value printers in Brazil. This multifunction device allows users to print, copy, and scan. It pushes the cost-effective trend by eliminating traditional cartridges in favor of high-capacity, easily refillable ink tanks. A single kit of replacement ink bottles can print up to 4,500 pages in black or 7,500 pages in color, drastically reducing printing costs. Its wireless and Wi-Fi Direct capabilities, combined with the Epson Smart Panel app, offer modern connectivity, allowing users to manage printing directly from their smartphones. The printer's design is also compact to fit in various home and small office environments.
Key Product: EcoTank L3250

MARKET LEADER
The HP Smart Tank 581 is an iconic product in the cost-effective printer category, known for its exceptionally high page yield, especially for black-and-white printing. This printer helps drive the trend by offering an impressive output of up to 12,000 black pages or 6,000 color pages with the included ink bottles, making it ideal for users with high-volume printing needs. A key feature is its self-repairing Wi-Fi, which automatically detects and resolves connectivity issues, ensuring a stable connection. The HP Smart app enhances its usability, enabling easy printing and scanning from mobile devices. The integrated ink tanks are designed for simple, spill-free refilling, further emphasizing its user-friendly and economical nature.
Key Product: Smart Tank 581

MARKET LEADER
The Canon Mega Tank G3111 is widely recognized as a leading budget-friendly option within the ink tank market, making it a top-of-mind choice for home users and small offices prioritizing low initial investment and running costs. It embodies the cost-effective theme by providing a high printing capacity of up to 6,000 pages in black or 7,000 in color from a set of ink bottles. This multifunction printer supports printing, copying, and scanning, with Wi-Fi connectivity allowing for easy printing from various devices. The smart integrated ink tank system with front-facing visibility makes it easy for users to monitor ink levels, and the bottle design ensures clean, error-free refilling.
Key Product: Mega Tank G3111
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