These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A classic crochet bow, often attached to a simple elastic tie or a clip. Its appeal lies in its simplicity and nostalgic charm. Artisans offer these bows in a wide array of colors, and the handmade nature means each piece has slight variations, making it a unique and versatile accessory for everyday hairstyles.
Key Product: Laço de Cabelo em CrochĂȘ (Crochet Hair Bow)
MARKET LEADER
An intricate crochet bow, sometimes with multi-layered designs, attached to an alligator clip ("bico de pato"). This style is popular for its secure hold and its use as a decorative accent for updos, braids, or half-up hairstyles, making it suitable for more dressed-up occasions.
Key Product: Presilha de Cabelo Laço de CrochĂȘ (Crochet Bow Hair Clip)
MARKET LEADER
Reflecting boho-chic and vintage-inspired fashion, this crochet headband ("faixa de cabelo") ranges from simple bands to elaborate designs with floral or geometric patterns. It is marketed as a versatile accessory that can be worn in various ways, embodying a relaxed, artistic, and sustainable lifestyle.
Key Product: Faixa de Cabelo em CrochĂȘ (Crochet Headband)
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong engagement through consistent search interest and cultural relevance, indicating growing popularity. While specific sales volume is unavailable, the increasing search momentum suggests a healthy and expanding market.
Search interest shows a clear upward trend with notable spikes in recent periods. The trend is gaining traction as a popular accessory, aligning with broader 'craftcore' and artisanal fashion movements.
Google Trends (12 Months)
Ammi, as well as other local artisans or independent brands.
A model, actress, and digital influencer, Yasmin Brunet is a prominent figure driving the crochet trend in Brazil. Her 'sereia' (mermaid) aesthetic makes her a natural ambassador for handcrafted items.
Uncredited, often from smaller, independent creators and local markets.
An actress and television presenter who has become a significant fashion influencer for the younger generation in Brazil. Her style is modern and versatile, and she has been seen incorporating crochet into her wardrobe.