Prose
Prose has established itself as a leader in the customizable beauty space by combining a deep understanding of hair science with a highly personalized, data-driven approach. The brand's custom conditi…
Hair Conditioner · US
Customizable Conditioner
- Tailored formulations based on an individual's specific hair type, structure (curly, straight, coily), and porosity. - Often involves an online quiz or AI-powered analysis to determine unique hair and scalp needs. - Allows for the selection of specific hair goals, such as anti-frizz, volume, or shine. - Can be adjusted over time based on changing needs, seasons, or lifestyle factors.
Stage
growing
Trend score
65
Price range
USD 3.16–70
Social posts
0
Brands shaping this trend
Function of Beauty
Function of Beauty has been a major force in popularizing the customizable haircare trend, thanks to its vibrant branding and user-friendly process. The brand allows customers to build their own condi…
Formulate
Formulate takes a unique "chemist-to-consumer" approach, connecting users directly with a personal chemist to co-create their hair and skin care formulas. The process begins with a detailed questionna…
Marketplace examples
shopee
Function of Beauty Wavy Hair Conditioner, XL - Sulfate-Free Conditioner for Natural Wavy Texture - Lightweight, Anti-Frizz, Strengthening & Hydrating with Argan Oil - Hair Care Products
USD 16.99
shopee
Malibu C REHABILIT8 Smoothing Protein Conditioner - Replenishes Hair Protein & Amino Acids to Prevent Breakage - Hydrating Conditioner for Damaged Hair
USD 3.16
shopee
Function of Beauty Wavy Hair Conditioner - Sulfate-Free Conditioner for Natural Wavy Texture - Lightweight, Anti-Frizz, Strengthening & Hydrating with Argan Oil - Hair Care Products
USD 9.97