Native
Native Whole Body Deodorant Cream is a key product driving the trend for multi-use and gentle deodorants. It is designed for effective 72-hour odor protection not just for underarms but for the entire…
Deodorant · US
Deodorant Creams & Serums
- This theme highlights the rise of alternative deodorant formats like creams, balms, and serums. - Cream deodorants are known for their moisturizing properties and concentrated, natural formulas containing ingredients like shea butter and coconut oil. - Serum deodorants offer a lightweight, fast-absorbing texture and often feature a high concentration of active skincare ingredients.
Stage
growing
Trend score
55
Price range
USD 7.98–88.16
Social posts
0
Brands shaping this trend
Secret
Secret Whole Body Deodorant Cream represents a significant move by a leading mainstream brand to embrace the cream deodorant trend. This product provides 72-hour freshness and is formulated to be used…
Saltair
Saltair 5% AHA Serum Deodorant is an iconic product that embodies the "serum" aspect of this trend, merging skincare with deodorant. This roll-on serum is formulated with a multi-acid blend of Mandeli…
Marketplace examples
shopee
Actitud Underarm Roll On Serum - Roll On Deo for Women & Men with 5% AHA &3% Kojic Acid for Brightening & Odour Control - No Alcohol & Long Lasting Aqua Fresh- 50ml
USD 7.99
shopee
NIVEA Extra Brightening 8 Super Food Vitamin C Collagen Booster Underarm Roll-On Deodorant, Alcohol-Free, 48HR Odor Protection, Smooth & Bright Skin, 50ml, 1.69oz, Pack of 3
USD 15.89
shopee
Chemist at Play UnderArm Roll-On with 5% AHA| Lactic & Mandelic Acid|Prevents Odour, Brightens Skin & Exfoliates Underarm | For Sensitive Skin | Aqua Fragrance | Alcohol & Aluminium Free | 1.35 fl oz
USD 8.99