These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Alaïa's 'Le Teckel' bag has been a significant force in popularizing the East-West trend since its debut. Named after the French word for dachshund, the bag's elongated form is a direct nod to the trend. Its design is both sculptural and functional, featuring a striking horizontal body and distinctive tubular handles. The 'Le Teckel' is considered a modern classic and has been spotted on numerous celebrities, solidifying its iconic status. It is praised for its expert design and luxurious materials, which give it a timeless appeal beyond a fleeting trend. The bag's sharp silhouette tucks neatly under the arm, offering both a unique look and practicality.
Key Product: Le Teckel Medium Shoulder Bag
MARKET LEADER
Prada has fully embraced the East-West trend with its Medium Leather Handbag, a style that has been highlighted as a potential "It bag" for years to come. This bag features an extended oblong shape that is both elegant and practical, offering extra space while fitting comfortably under the arm. The design often incorporates a thin belt detail and is crafted from materials like crinkled or smooth leather, giving it a vintage-inspired yet contemporary feel. The bag's clean lines and understated branding are in line with the "quiet luxury" movement, making it a sophisticated choice for trend-conscious consumers. It has been featured prominently on runways and is available in a variety of colors, from classic neutrals to soft greens and blues.
Key Product: Medium Leather Handbag
MARKET LEADER
Known for its minimalist and luxurious aesthetic, The Row offers its take on the trend with the E/W India Bag. This model is an elongated, east-west version of the brand's beloved India bag. While tapping into the popular horizontal silhouette, The Row's design maintains a timeless quality, with some comparing its undertones to a classic bowling bag. The bag is praised for its beautiful, sculptural simplicity and is crafted from supple, high-quality leather. The E/W India's refined and understated design makes it a top-of-mind choice for consumers seeking a sophisticated and on-trend shoulder bag.
Key Product: E/W India Bag
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest shows some fluctuations, it has maintained a steady presence, and sales volume is consistent in the dozens of units per period. However, sales have recently cooled, preventing a higher score.
Search interest for the East-West Shoulder Bag has remained relatively consistent over the observed period, indicating a stable level of consumer attention. The trend is described as a key silhouette for the year, suggesting it has moved beyond a fleeting fad.
Google Trends (12 Months)
TikTok Posts
132 posts analyzed
3 posts analyzed
Freja
Hailey Bieber is a globally recognized model, media personality, and founder of the skincare brand Rhode. As a prominent style icon, her fashion choices are closely watched and frequently emulate a "quiet luxury" aesthetic, influencing a massive audience and setting trends in the mass market. Her endorsement of a product often leads to it gaining "It" status.
Chloé
A supermodel and a member of the Kardashian-Jenner family, Kendall Jenner holds significant influence in the fashion industry. Her style, often described as minimalist and chic, is a source of inspiration for millions. When Jenner wears a particular item, it frequently sells out, demonstrating her powerful impact on consumer trends.
Freja
Jennifer Lawrence is an Academy Award-winning actress known for her acclaimed film roles. Beyond her acting career, she is also a recognized fashion figure, often praised for her elegant and sophisticated style. Her choice of accessories is frequently highlighted in fashion reports, making her a key influencer in the luxury goods space.