Bahay Kubo
An oversized scrunchie crafted from 100% mulberry silk, known to reduce hair frizz and breakage. It is positioned as a luxury item that merges cultural storytelling with high fashion, with a portion o…
Hair Ties · PH
Elevated Scrunchie Hair Ties
- The scrunchie trend continues to evolve with a focus on luxurious and varied textures like satin, silk, and velvet. - Satin and silk scrunchies are highly sought after for their gentle, anti-frizz properties. - These elevated scrunchies are not just for holding a ponytail but are also worn as a fashion statement on the wrist. - The trend includes a range of sizes, colors, and prints, including florals and monogram jacquards.
Stage
growing
Trend score
65
Price range
PHP 5–390
Social posts
5
Brands shaping this trend
Slip
Designed to be gentle on the hair, preventing creases and damage. Made from slipsilk™, a high-grade long-fiber mulberry silk, these scrunchies elevate the everyday hair tie into a tool for hair care a…
ZARA
An accessible yet chic interpretation of the trend, this oversized scrunchie is made from organza, a sheer, lightweight fabric that adds volume and a touch of ethereal elegance. It allows consumers to…
Marketplace examples
amazon
6/7/8pcs Solid Color Scrunchies Hair Tie Satin Hair Rope Soft Seamless Simple Style Ponytail Holder
PHP 39
amazon
Satin silk Scrunchies | New Colors
PHP 9
amazon
Ora Scrunchies Soft Satin Scrunchies - Shiny and Gentle on Hair / Many colors / 2 Sizes / Elegant
PHP 10