This trend is defined by the texture and finish of the product, with consumers showing a strong preference for foot creams that are lightweight, non-greasy, and absorb quickly into the skin. Formulations are often described as having a "toque seco" (dry touch), allowing for immediate comfort without leaving a sticky or slippery residue.
Trend signals, demand data, and market insights for this product
55/100
sustained
R$13 - R$90
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Tenys Pé Baruel
A highly influential television presenter, actress, and businesswoman, Sabrina Sato is a household name in Brazil with millions of social media followers.
INTT
Acclaimed actress with her own line of intimate care products.
CeraVe
Popular singer and brand ambassador for CeraVe in Brazil.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
This product is frequently highlighted for its innovative gel-oil texture, which is specifically designed for rapid absorption while providing intense hydration. It effectively repairs and moisturizes dry, cracked feet, with its formula containing Urea ISDIN, which exfoliates and deeply hydrates the skin. The lightweight consistency leaves a dry, non-greasy finish, making it a top choice for consumers who dislike the feeling of traditional heavy creams and want a product that works quickly without leaving an oily residue.
Key Product: Ureadin Podos Gel Oil
MARKET LEADER
Cetaphil is a highly trusted brand in Brazil, and its PRO Ureia 10% foot cream is recognized for its fast-absorbing texture that doesn't leave the feet feeling sticky or greasy. It is formulated to provide immediate and long-lasting relief for extremely dry and rough skin. The high concentration of urea helps to exfoliate dead skin cells while deeply moisturizing, and its ability to absorb quickly makes it a practical option for daily use, reinforcing the trend of effective yet comfortable foot care.
Key Product: PRO Ureia 10% Creme Restaurador para os Pés
MARKET LEADER
Developed with dermatologists, this foot cream from the popular brand CeraVe features a lightweight, non-greasy formula that is quickly absorbed. It contains salicylic acid for gentle exfoliation and three essential ceramides to help restore the skin's protective barrier. The product's fast absorption is a key feature, allowing it to soften the skin and improve texture without any uncomfortable, lingering residue, which is a significant driver of the dry-touch trend.
Key Product: SA Creme Renovador para os Pés
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