These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Captures the essence of Rio de Janeiro's vibrant and sunny spirit with a fresh and invigorating blend of marine notes and a floral bouquet. The formula contains vegetable-based glycerin, which cleanses without drying, maintaining the skin's natural softness. The elegant, retro-style packaging also makes it a decorative piece for the bathroom.
Key Product: Sabonete Líquido Bossa
MARKET LEADER
Celebrated for its striking and refreshing citrus scent that lingers on the skin long after use, offering an immediate feeling of freshness and sophistication. The formula is biodegradable, free of parabens, and made with vegetable glycerin, aligning with the demand for more natural and gentle products.
Key Product: Sabonete Líquido Lima da Pérsia
MARKET LEADER
From the Ekos line, this hand wash is known for its creamy texture and a comfortable, sweet fragrance derived from Castanha (Brazil nut) oil, famed for its nutritive properties. It not only cleanses but also provides hydration, leaving hands soft and delicately scented. The brand connects the fragrance to sustainability and offers refills.
Key Product: Ekos Castanha Sabonete Líquido Cremoso para Mãos
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent engagement and a stable search interest, indicating a mature market. However, without sales data or clear growth signals, the score reflects steady but not rapidly expanding volume.
Search interest for fragranced hand wash has remained consistently stable over the observed period. The trend is well-established, focusing on scent as a key element of personal care and well-being.
Google Trends (12 Months)
Lux
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Flor de Ypê
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O Boticário
A well-known Brazilian actress and singer, recognized for her versatile talent and strong, independent image.