These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Fenty Beauty's Gloss Bomb is a cult-favorite for its explosive shine and non-sticky feel. The formula is known for making lips look instantly fuller and smoother. For the frosted and metallic trend, the Gloss Bomb Universal Lip Luminizer in "Fenty Glow Fantasy," a shimmering holographic peach, perfectly captures the futuristic, otherworldly vibe. The brand also launched Gloss Bomb Shimmer Stix, a stick version with a more intense, glittery metallic finish, with shades like 'Fenty Glow' (a shimmering rose nude) and 'Fussy' (a shimmering dusky pink) being popular choices. These products are celebrated for their universal appeal and comfortable, nourishing wear, thanks to ingredients like shea butter.
Key Product: Gloss Bomb Universal Lip Luminizer in Fenty Glow Fantasy
MARKET LEADER
The Dior Addict Lip Maximizer is an iconic plumping gloss known for its hydrating and volume-enhancing effects. The formula, infused with cherry oil and hyaluronic acid, now comes in a variety of finishes, including intense, holographic, and shimmering versions that align with the metallic trend. The shade "067 Shimmer Rose Gold" is a standout, described as a metallic, almost duo-chrome color that provides a beautiful shimmer without being overly frosty. Other relevant shades include "049 Pure Copper," a bronzey sparkle, and "050 Holo Silver." This product is a top choice for those seeking a luxurious, high-shine gloss with skincare benefits.
Key Product: Addict Lip Maximizer in 067 Shimmer Rose Gold
MARKET LEADER
Pat McGrath Labs' Lust: Gloss is a luxurious, oil-infused lip gloss that combines the comfort of a balm with a high-shine, brilliant finish. The "Heavy Metal" finish within this line is particularly suited to the frosted and metallic trend, offering a dazzling, multidimensional shimmer. These glosses are designed to create a fuller, more lustrous lip look with a non-sticky, lightweight feel. The formula is praised for its smooth application and sheer-to-saturated coverage, making it a favorite among beauty enthusiasts for achieving a show-stopping, reflective pout.
Key Product: Lust: Gloss in Heavy Metal
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent search interest and stable sales in the hundreds of units weekly, indicating a solid but not rapidly growing market. Cultural excitement around futuristic and shimmering makeup looks supports its continued relevance.
Search interest for frosted and metallic lipgloss has remained consistently stable over the observed period. The trend is being driven by its alignment with current playful and expressive makeup aesthetics.
Google Trends (12 Months)
Rhode
A model, entrepreneur, and trendsetter, Hailey Bieber's influence on the beauty and fashion landscape is undeniable. Through her skincare brand, Rhode, she has cultivated a "glazed donut" aesthetic that has become a viral sensation.
Armani Beauty
As a rising star in Hollywood, known for her roles in "Euphoria" and "Anyone But You," Sydney Sweeney has become a prominent face in the beauty world. She is an ambassador for Armani Beauty.
Charlotte Tilbury
A global supermodel and household name, Gigi Hadid has long been a powerful force in the fashion and beauty industries. Her style is watched and emulated by millions.