Sourcy

Protein Powder · US

Functional Fuel Protein Powder

- This trend involves protein powders enhanced with additional functional ingredients to offer benefits beyond muscle repair. - Common additions include collagen for skin, hair, and joint support, and probiotics and digestive enzymes for improved gut health. - Some formulas are fortified with a full spectrum of vitamins and minerals, positioning them as meal replacements or all-in-one nutritional shakes. - Other popular functional additions include creatine for performance, and electrolytes for hydration.

Stage

growing

Trend score

55

Price range

USD 17.75–81

Social posts

1

Brands shaping this trend

Jocko Fuel

This innovative protein powder stands out by combining a high-quality blend of whey, casein, and egg proteins for a time-released absorption that fuels the body over a longer period. What truly sets i…

Celebrate Vitamins

Targeting those who want a comprehensive nutritional solution, this protein powder combines 25 grams of whey protein isolate with a full multivitamin and mineral profile, calcium, and fiber. It even i…

Inspired Nutraceuticals

This product redefines the functional fuel space by infusing a potent blend of whey protein isolate and concentrate with collagen peptides. This combination not only supports muscle building but also…

Marketplace examples

shopee

Jocko Fuel Mölk Whey Protein Powder 22g Low Sugar Monk Fruit Blend - Muscle Recovery & Growth, Packaging May Vary (25 Servings, Chocolate Peanut Butter)

USD 44.99

shopee

Primal Kitchen Primal Fuel Vanilla Coconut Whey Protein Drink Mix, Gluten and Soy Free, 1.85 Pounds

USD 34.98

shopee

Primal Kitchen Primal Fuel Chocolate Coconut Whey Protein Powder, Gluten and Soy Free, 1.94 Pounds

USD 29.99