Sourcy

Protein Snacks · AU

Functional Fuel Protein Snacks

- This theme revolves around protein snacks that offer more than just a protein boost. - These products are enhanced with functional ingredients that provide specific health benefits, such as improved gut health, mental clarity, and stress reduction. - We are seeing a rise in snacks fortified with probiotics, prebiotics, and gut-friendly fibres. - There is an emerging category of protein snacks containing nootropics and adaptogens like Lion's Mane mushrooms and Ashwagandha to support cognitive function and mood.

Stage

sustained

Trend score

50

Price range

AUD 7–64.8

Social posts

0

Brands shaping this trend

Body Science (BSc)

Engineered for serious athletes, this gluten-free bar delivers 48 grams of protein in a 92-gram bar, with under 3g of carbohydrates and low sugar. It is designed to support strength, satiety, and post…

Quest Nutrition

A savory, baked snack catering to cravings for crunchy, salty food. Each bag provides 18-19 grams of protein and only 4 grams of net carbs, making it suitable for low-carb or ketogenic lifestyles. It…

Muscle Nation

A dessert-inspired snack with a unique multi-layered texture featuring a biscuit base, creamy cheesecake filling, and a sweet topping, all coated in chocolate. It provides around 12 grams of protein,…

Marketplace examples

shopee

Noshu Protein+ Spiced Apple Pie Bars - 5 Pack (180g)

AUD 7.9

shopee

Muscle Nation Cookies & Cream Custard Protein Bars – High Protein Snack with Cookie Crunch and Custard Layer 12 x 60g

AUD 32.28

shopee

Peak Energy Caffeinated Dark Chocolate Orange Crunch Energy Bars - Low Sugar, High Protein, Healthy Snack for Energy and Focus - 100mg Natural Caffeine, Keto-Friendly - 14 Bars

AUD 22.99