Sourcy

Protein Powder · AU

Functional Weight Loss Protein

- Weight loss protein powders are specifically designed to support fat loss goals while preserving lean muscle. - These formulas are characterized by being high in protein but low in calories, carbohydrates, and sugar. - Many are enhanced with functional ingredients like L-carnitine, green tea extract, and MCT oils to support metabolism. - They are often used as a meal replacement or a satisfying snack to help control appetite and reduce cravings.

Stage

growing

Trend score

65

Price range

AUD 19.55–199.9

Social posts

3

Brands shaping this trend

EHP Labs

EHP Labs is a highly influential brand in the Australian fitness scene, and its OxyWhey is a top-of-mind product for those focused on shedding weight. This product is more than a standard protein; it'…

Evolve Nutrition

Evolve Nutrition is a prominent brand, and its Lipo Whey is an iconic product in the functional weight loss category. It is specifically engineered to support weight management and lean muscle develop…

Nuzest

For the health-conscious consumer leaning towards plant-based options, Nuzest's Clean Lean Protein is a leading and trendy choice in Australia. This product has gained iconic status due to its simple,…

Marketplace examples

shopee

Rapid Loss Banana Protein Shake Mix 740g, VLCD Weight Loss Gluten Free Meal Replacement Shakes, Low Calorie, Low Carb, Low Sugar

AUD 39.99

shopee

Atkins Vanilla Protein Shake Mix, High Protein, Low Carb, Low Sugar, Keto Friendly

AUD 19.55

shopee

Keto Science Ketogenic Meal Shake Chocolate Dietary Supplement, Rich in MCTs and Protein, Keto and Paleo Friendly, Weight Loss, 19 oz. (14 servings)

AUD 48.82