These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Infused with Hyaluronic Acid, this gloss provides intense hydration, visibly smooths the lip surface, and enhances contours for a fuller, lifted appearance. It offers a high-shine, non-sticky finish that is comfortable for everyday wear. The XL wand applicator allows for an easy, one-swipe application. It can be worn alone for a sheer wash of color and shine or layered over lipstick.
Key Product: Lifter Gloss
MARKET LEADER
Marketed as a nourishing peptide lip treatment with a glossy finish, this product provides a luxurious, high-shine effect. The formula is comfortable, lightweight, and non-sticky, leaving a "lacquer-like high shine". It features a unique metal applicator that provides a cooling sensation. It offers a sheer, glassy finish that conditions and plumps the lips.
Key Product: Lip Glaze
MARKET LEADER
This product combines the color of a lipstick with the high shine of a gloss, delivering a "glassy, high-shine look". The formula is enriched with hyaluronic acid, aloe, and rose quartz, providing intense moisture and a smooth, plump appearance. It glides on with a buttery-soft feel, offering sheer, buildable color with a reflective finish.
Key Product: Super Lustrous Glass Shine Lipstick
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest and significant cultural relevance driven by Y2K fashion. While specific sales volume is unavailable, the increasing search interest suggests growing commercial traction.
Search interest for this lip gloss has shown a consistent upward trend, indicating growing popularity. The trend is being fueled by a resurgence in Y2K fashion and a desire for a youthful, glossy look.
Google Trends (12 Months)
L'Oréal Paris
Kylie Verzosa is a prominent Filipino actress, model, and beauty queen who was crowned Miss International 2016. With a significant following on social media, she is a major trendsetter in the Philippine fashion and beauty landscape.
Dior
Heart Evangelista is a globally recognized Filipino actress, artist, fashion icon, and socialite. As a constant presence at international fashion weeks and a top endorser for numerous luxury brands, her beauty and style choices are closely watched and emulated by a massive following.
Lucky Beauty
Andrea Brillantes is a young and highly influential Filipino actress and entrepreneur. She is the founder of her own cosmetics company, Lucky Beauty. As a digital native with a massive following among younger demographics, she has a direct and powerful impact on beauty trends.