These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Rommanel is one of the largest and most recognized semi-jewelry brands in Brazil, renowned for its high-quality, durable gold-plated pieces. The brand's anklets are a key part of its extensive portfolio and are known for their classic yet fashionable designs. The "Fio Baiano" chain is a distinct and popular style in Brazil, characterized by its intricately woven links that create a textured and sophisticated look. This particular anklet embodies the golden chain trend with its substantial and eye-catching design, making a statement of effortless elegance. It pushes the trend by offering a timeless and recognizably Brazilian chain style in a high-quality, gold-plated finish that is both accessible and aspirational for a broad consumer base.
Key Product: Tornozeleira Fio Baiano - 530588
MARKET LEADER
Vivara is a premier jewelry brand in Brazil, and its "Life by Vivara" collection has become immensely popular and influential, especially among younger, trend-aware consumers. The collection is centered around collectible charms and versatile jewelry pieces designed for personalization. The simple silver chain anklet is an iconic, top-of-mind product within this line. Made from high-quality 925 silver, its minimalist design makes it the perfect canvas for adding "berloques" (charms) or for wearing alone for a subtle and chic look. This product is a leader in the silver chain trend because it represents the widespread movement towards personalization and layering in accessories, allowing consumers to create a unique piece that reflects their personal style.
Key Product: Tornozeleira Life Prata - TL00000002
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While sales data is unavailable, the search interest shows significant momentum and engagement, with several recent spikes indicating strong consumer interest. This suggests a healthy and growing trend.
Search interest for golden and silver chain anklets shows a generally upward trend with notable peaks and dips. The theme is described as versatile and classic, suggesting it has moved beyond an initial niche phase.
Google Trends (12 Months)
Digital influencer and actress, considered a major force in Brazilian fashion and a key barometer for swimwear and accessory trends.
Life by Vivara
Actress and entrepreneur, known as a style icon in Brazil for her sophisticated and elegant fashion choices. She has collaborated with Vivara for her own jewelry line, "Splash".
Model and creative director of her own fashion brand, Mondepars. Her style is described as a blend of modern, vintage, and effortlessly cool. She has been the face of campaigns for brands like Morena Rosa and Arezzo.