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Trending Products
Trend: growing

Gourmand Scented Body Scrub

This trend focuses on the sensory experience of exfoliation, featuring body scrubs with delicious, food-inspired scents. Coffee, vanilla, honey, and fresh fruits like strawberry and citrus are popular fragrance profiles.

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Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

65/100

Trend Status

growing

Retail Price Range

AU$6 - AU$69

Trend signals, demand data, and market insights for this product

  • •This trend focuses on the sensory experience of exfoliation, featuring body scrubs with delicious, food-inspired scents.
  • •Coffee, vanilla, honey, and fresh fruits like strawberry and citrus are popular fragrance profiles.
  • •These scrubs often use natural ingredients like real coffee grounds or fruit enzymes, which provide both the scent and exfoliating properties.
Gourmand Scented Body Scrub main image
Gourmand Scented Body Scrub image 2
Gourmand Scented Body Scrub image 3
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
65

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

78

TikTok Posts

🎵 TikTokHighly TrendingHigh Sentiment
Positive
52.9%
Neutral
26.4%
Negative
20.8%

Celebrity Adoption

Lara Bingle

Frank Body

Australian model

Tash Oakley

Frank Body

Australian influencer

Tammin Sursok

Frank Body

Australian actress

2

Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Dove Body Scrub Crushed Lavendar & Coconut Milk Gentle Exfoliating Body Polish 298g, Reveals Visibly Smoother, Soft Skin with Lasting Nourishment
AmazonBESTSELLER
DoveAU$8

Dove Body Scrub Crushed Lavendar & Coconut Milk Gentle Exfoliating Body Polish 298g, Reveals Visibly Smoother, Soft Skin with Lasting Nourishment

4.5
(2,144)
Start Sourcing
Dove Body Scrub Pomegranate Seeds and Shea Butter Gentle Exfoliating Body Polish 298g, Reveals Visibly Smoother, Soft Skin with Lasting Nourishment
AmazonBESTSELLER
DoveAU$8

Dove Body Scrub Pomegranate Seeds and Shea Butter Gentle Exfoliating Body Polish 298g, Reveals Visibly Smoother, Soft Skin with Lasting Nourishment

4.5
(214)
Start Sourcing
Natio Australia Wellness Body Scrub 450g - Antioxidant Pomegranate Body Exfoliator - Walnut, Pomegranate, Coconut& Pumice Exfoliant - Microbead Free - Made in Australia
AmazonBESTSELLER
NatioAU$16

Natio Australia Wellness Body Scrub 450g - Antioxidant Pomegranate Body Exfoliator - Walnut, Pomegranate, Coconut& Pumice Exfoliant - Microbead Free - Made in Australia

4.4
(123)
Start Sourcing
Dry Sperandi HIMALAYAN SALT SCRUB with Lychee Oil Complex Sweet Almond Oil, 100% Natural Salt Scrub for Exfoliate & Moisturize Face, Body and Foot Skin - Great Choice For Women (1PackDETVFO or Sperandi, 8.8oz/250g Pink)
Amazon
JUYOUAU$20

Dry Sperandi HIMALAYAN SALT SCRUB with Lychee Oil Complex Sweet Almond Oil, 100% Natural Salt Scrub for Exfoliate & Moisturize Face, Body and Foot Skin - Great Choice For Women (1PackDETVFO or Sperandi, 8.8oz/250g Pink)

3.8
(49)
Start Sourcing
Dove Body Scrub Colloidal Oatmeal & Calendula Oil Gentle Exfoliating Body Polish 298g, reveals Visibly Smoother, Soft Skin with Lasting Nourishment
AmazonBESTSELLER
DoveAU$8

Dove Body Scrub Colloidal Oatmeal & Calendula Oil Gentle Exfoliating Body Polish 298g, reveals Visibly Smoother, Soft Skin with Lasting Nourishment

4.3
(1,947)
Start Sourcing
Natio Australia Spirit Desert Lime + Salt Coffee Scrub 300g - Smoothing & Exfoliating Body Scrub for Body - Body Polish - Microbead Free - Made in Australia
Amazon
NatioAU$20

Natio Australia Spirit Desert Lime + Salt Coffee Scrub 300g - Smoothing & Exfoliating Body Scrub for Body - Body Polish - Microbead Free - Made in Australia

4.1
(76)
Start Sourcing
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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Sol de Janeiro product

Sol de Janeiro

MARKET LEADER

An iconic product known for its intoxicating Cheirosa '62 fragrance, which features notes of pistachio and salted caramel. This luxurious scrub-to-oil formula uses a blend of crushed cupuaçu seeds, sugar crystals, and guaraná to exfoliate and smooth the skin. Its popularity stems from its effectiveness and its signature, long-lasting sweet scent that instantly transports users to a Brazilian beach.

Key Product: Brazilian Bum Bum Body Scrub

LUSH product

LUSH

MARKET LEADER

LUSH has a dedicated "Gourmand" fragrance category. A prime example often available is their coffee-based scrub, which energizes the skin and delights the senses with the rich aroma of freshly brewed coffee. These scrubs use natural exfoliants like sugar and sea salt combined with ethically sourced butters. LUSH's commitment to fresh, handmade products with strong, food-like scents makes it a leader in the gourmand trend.

Key Product: Coffee Body Scrub (representative of their gourmand offerings)

Tree Hut product

Tree Hut

MARKET LEADER

Part of the brand's "Gourmand" collection, the Cinnamon Dolce Shea Sugar Scrub blends the warm, spicy-sweet aroma of cinnamon with sugar for a comforting, dessert-inspired experience. Made with sugar, shea butter, and a variety of natural oils, this scrub effectively polishes away dead skin while leaving it hydrated and smelling edible, making it a top choice for consumers seeking trendy and affordable gourmand body care.

Key Product: Cinnamon Dolce Shea Sugar Scrub

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