EHP Labs
A lean wellness protein containing a blend of whey protein isolate (WPI) and whey protein concentrate (WPC). The formula includes probiotics and a patented digestive enzyme complex to minimize bloatin…
Protein Powder · AU
Gut-Friendly Protein
- Gut-friendly protein powders are specifically formulated to support digestive health and minimize issues like bloating and discomfort. - These products often feature easily digestible protein sources like whey protein isolate or gentle plant proteins. - A key characteristic is the inclusion of functional ingredients such as prebiotics, probiotics, and digestive enzymes. - These powders typically have clean labels, avoiding artificial additives and common gut irritants like gluten and lactose.
Stage
sustained
Trend score
45
Price range
AUD 15.74–139
Social posts
3
Brands shaping this trend
Amazonia
A certified organic, plant-based protein featuring a blend of organic golden pea and brown rice protein. It is formulated to be gut-friendly by including digestive enzymes and being free from dairy, g…
Nuzest
A minimalist and highly digestible protein made from premium European golden peas. It has a low allergen profile, being free from dairy, soy, gluten, and GMOs. It is marketed as being easy on digestio…
Marketplace examples
shopee
Macro Mike Vanilla Buttercream Premium Almond Protein 400 g
AUD 54.63
shopee
Nutra Organics Clean Protein Smooth Chocolate 500 g | Plant Based Protein Workout Powder | BCAAs | Supports Muscle Mass Building, Toning & Repair (16 Serves)
AUD 47.9
shopee
Organic Protein Vanilla Flavour, White, 420 g
AUD 34.49