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Trend: sustained

Hybrid "Skinscreen" Formulas

  • -These are advanced, multi-purpose sunscreens formulated with active skincare ingredients like hyaluronic acid, niacinamide, and Vitamin C.
  • -They offer high-level, broad-spectrum SPF 50+ protection while also addressing specific skin concerns such as aging, dryness, and dullness.
  • -As the line between skincare and suncare blurs, these products are becoming a staple in daily beauty routines.
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1

Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Ultra Violette product

Ultra Violette

MARKET LEADER

A lightweight, serum-like sunscreen offering broad-spectrum SPF 50+ protection against UVA, UVB, infrared, blue light, and pollution. Its oil-free, milky formula contains Kakadu Plum and Dragosine peptide, designed to feel like a skincare product and leave a radiant, luminous finish, making it an ideal base for makeup.

Key Product: Queen Screen SPF 50+ Luminising Serum Skinscreen™

Alpha-H product

Alpha-H

MARKET LEADER

A hybrid product combining high-level, broad-spectrum UVA and UVB protection with skincare ingredients such as niacinamide (Vitamin B3), Vitamin E, and aloe vera for hydration and soothing. Its lightweight serum texture absorbs quickly, leaving the skin smooth and luminous, acting as both a protective and corrective step in a skincare routine.

Key Product: Dawn To Dusk SPF 50+ Serum with Niacinamide

Avène product

Avène

MARKET LEADER

Specifically formulated for sensitive skin, this sunscreen provides high-level protection in a lightweight, non-greasy serum format. Made in Australia, this fragrance-free and non-comedogenic formula is designed to be gentle, absorbing quickly without clogging pores, making it suitable for daily use on all skin types.

Key Product: Sunsitive® Sunscreen Serum SPF 50+

2

Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Invisible Zinc Sheer Defense Tinted Moisturizer SPF50, Light, 50g
Amazon
InvisibleZincAU$20

Invisible Zinc Sheer Defense Tinted Moisturizer SPF50, Light, 50g

4.1
(53)
Source this Product
NIVEA SUN BB Cream 50ml| Face Sunscreen | UV Protection | SPF50+
AmazonBESTSELLER
NIVEAAU$11

NIVEA SUN BB Cream 50ml| Face Sunscreen | UV Protection | SPF50+

4.3
(198)
Source this Product
DermaVeen Sensitive Sun SPF 50+ Moisturising UVB + UVA Sunscreen Face & Body Cream Pump Pack 500g | With Natural Colloidal Oatmeal| 4 hours water resistance | Lightweight, Absorbs Easily Into Skin, Can Aid In The Prevention Of Solar Keratosis, Sunspots And Premature Skin Ageing |Free From Fragrances, Parabens, Lanolin, Artificial Colours And Dyes, Alcohol (Ethanol)
Amazon
DermaVeenAU$20

DermaVeen Sensitive Sun SPF 50+ Moisturising UVB + UVA Sunscreen Face & Body Cream Pump Pack 500g | With Natural Colloidal Oatmeal| 4 hours water resistance | Lightweight, Absorbs Easily Into Skin, Can Aid In The Prevention Of Solar Keratosis, Sunspots And Premature Skin Ageing |Free From Fragrances, Parabens, Lanolin, Artificial Colours And Dyes, Alcohol (Ethanol)

5.0
(32)
Source this Product
Neutrogena Hydro Boost Face Lotion Sunscreen SPF 50 85ml|Provides broad-spectrum UVA/UVB protection against skin aging UVA and burning UVB|With Hyaluronic Acid to add back hydration|2hr water resistant
AmazonBESTSELLER
NeutrogenaAU$13

Neutrogena Hydro Boost Face Lotion Sunscreen SPF 50 85ml|Provides broad-spectrum UVA/UVB protection against skin aging UVA and burning UVB|With Hyaluronic Acid to add back hydration|2hr water resistant

4.5
(383)
Source this Product
Sun Zapper Extreme Sports Mesh SPF 50+ Sunscreen Vegan, Water Resistant, Fragrance Free, Broad Spectrum, Australian Made Lotion 90 ml
Amazon
SunZapperAU$5

Sun Zapper Extreme Sports Mesh SPF 50+ Sunscreen Vegan, Water Resistant, Fragrance Free, Broad Spectrum, Australian Made Lotion 90 ml

4.2
(15)
Source this Product
NIVEA SUN UV Face Sensitive Protect Face Sunscreen SPF 50 50ml | Enriched With Vitamin E | For Sensitive Skin | Provides Broad-Spectrum UVA/UVB Protection | Lightweight Formula
AmazonBESTSELLER
NIVEAAU$11

NIVEA SUN UV Face Sensitive Protect Face Sunscreen SPF 50 50ml | Enriched With Vitamin E | For Sensitive Skin | Provides Broad-Spectrum UVA/UVB Protection | Lightweight Formula

4.6
(519)
Source this Product
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3

Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

sustained
55

The trend shows consistent search interest and is supported by cultural relevance, suggesting a solid market presence. However, the lack of significant upward momentum or sales data prevents a higher score.

Search interest for hybrid "skinscreen" formulas has remained consistently stable over the observed period. This indicates a steady, ongoing consumer interest rather than rapid growth or decline.

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

54

TikTok Posts

🎵 TikTokTrendingMedium Sentiment
Positive
31.0%
Neutral
52.5%
Negative
16.5%

54 posts analyzed

Celebrity Adoption

Zoë Foster Blake

Go-To Skincare

An author, former beauty director, and the founder of the skincare brand Go-To. Her recommendations are highly influential in the Australian beauty industry.

Chloe Morello

Cancer Council

One of Australia's most influential beauty YouTubers and content creators, known for her beauty advice, tutorials, and product recommendations.