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Trend: sustained

Hybrid "Skinscreen" Formulas

These are advanced, multi-purpose sunscreens formulated with active skincare ingredients like hyaluronic acid, niacinamide, and Vitamin C. They offer high-level, broad-spectrum SPF 50+ protection while also addressing specific skin concerns such as aging, dryness, and dullness.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

55/100

Trend Status

sustained

Retail Price Range

AU$5 - AU$50

Trend signals, demand data, and market insights for this product

  • These are advanced, multi-purpose sunscreens formulated with active skincare ingredients like hyaluronic acid, niacinamide, and Vitamin C.
  • They offer high-level, broad-spectrum SPF 50+ protection while also addressing specific skin concerns such as aging, dryness, and dullness.
  • As the line between skincare and suncare blurs, these products are becoming a staple in daily beauty routines.
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

sustained
55

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

54

TikTok Posts

🎵 TikTokTrendingMedium Sentiment
Positive
31.0%
Neutral
52.5%
Negative
16.5%

Celebrity Adoption

Zoë Foster Blake

Go-To Skincare

An author, former beauty director, and the founder of the skincare brand Go-To. Her recommendations are highly influential in the Australian beauty industry.

Chloe Morello

Cancer Council

One of Australia's most influential beauty YouTubers and content creators, known for her beauty advice, tutorials, and product recommendations.

2

Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Invisible Zinc Sheer Defense Tinted Moisturizer SPF50, Light, 50g
Amazon
InvisibleZincAU$20

Invisible Zinc Sheer Defense Tinted Moisturizer SPF50, Light, 50g

4.1
(53)
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NIVEA SUN BB Cream 50ml| Face Sunscreen | UV Protection | SPF50+
AmazonBESTSELLER
NIVEAAU$11

NIVEA SUN BB Cream 50ml| Face Sunscreen | UV Protection | SPF50+

4.3
(198)
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DermaVeen Sensitive Sun SPF 50+ Moisturising UVB + UVA Sunscreen Face & Body Cream Pump Pack 500g | With Natural Colloidal Oatmeal| 4 hours water resistance | Lightweight, Absorbs Easily Into Skin, Can Aid In The Prevention Of Solar Keratosis, Sunspots And Premature Skin Ageing |Free From Fragrances, Parabens, Lanolin, Artificial Colours And Dyes, Alcohol (Ethanol)
Amazon
DermaVeenAU$20

DermaVeen Sensitive Sun SPF 50+ Moisturising UVB + UVA Sunscreen Face & Body Cream Pump Pack 500g | With Natural Colloidal Oatmeal| 4 hours water resistance | Lightweight, Absorbs Easily Into Skin, Can Aid In The Prevention Of Solar Keratosis, Sunspots And Premature Skin Ageing |Free From Fragrances, Parabens, Lanolin, Artificial Colours And Dyes, Alcohol (Ethanol)

5.0
(32)
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Neutrogena Hydro Boost Face Lotion Sunscreen SPF 50 85ml|Provides broad-spectrum UVA/UVB protection against skin aging UVA and burning UVB|With Hyaluronic Acid to add back hydration|2hr water resistant
AmazonBESTSELLER
NeutrogenaAU$13

Neutrogena Hydro Boost Face Lotion Sunscreen SPF 50 85ml|Provides broad-spectrum UVA/UVB protection against skin aging UVA and burning UVB|With Hyaluronic Acid to add back hydration|2hr water resistant

4.5
(383)
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Sun Zapper Extreme Sports Mesh SPF 50+ Sunscreen Vegan, Water Resistant, Fragrance Free, Broad Spectrum, Australian Made Lotion 90 ml
Amazon
SunZapperAU$5

Sun Zapper Extreme Sports Mesh SPF 50+ Sunscreen Vegan, Water Resistant, Fragrance Free, Broad Spectrum, Australian Made Lotion 90 ml

4.2
(15)
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NIVEA SUN UV Face Sensitive Protect Face Sunscreen SPF 50 50ml | Enriched With Vitamin E | For Sensitive Skin | Provides Broad-Spectrum UVA/UVB Protection | Lightweight Formula
AmazonBESTSELLER
NIVEAAU$11

NIVEA SUN UV Face Sensitive Protect Face Sunscreen SPF 50 50ml | Enriched With Vitamin E | For Sensitive Skin | Provides Broad-Spectrum UVA/UVB Protection | Lightweight Formula

4.6
(519)
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3

Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Ultra Violette product

Ultra Violette

MARKET LEADER

A lightweight, serum-like sunscreen offering broad-spectrum SPF 50+ protection against UVA, UVB, infrared, blue light, and pollution. Its oil-free, milky formula contains Kakadu Plum and Dragosine peptide, designed to feel like a skincare product and leave a radiant, luminous finish, making it an ideal base for makeup.

Key Product: Queen Screen SPF 50+ Luminising Serum Skinscreen™

Alpha-H product

Alpha-H

MARKET LEADER

A hybrid product combining high-level, broad-spectrum UVA and UVB protection with skincare ingredients such as niacinamide (Vitamin B3), Vitamin E, and aloe vera for hydration and soothing. Its lightweight serum texture absorbs quickly, leaving the skin smooth and luminous, acting as both a protective and corrective step in a skincare routine.

Key Product: Dawn To Dusk SPF 50+ Serum with Niacinamide

Avène product

Avène

MARKET LEADER

Specifically formulated for sensitive skin, this sunscreen provides high-level protection in a lightweight, non-greasy serum format. Made in Australia, this fragrance-free and non-comedogenic formula is designed to be gentle, absorbing quickly without clogging pores, making it suitable for daily use on all skin types.

Key Product: Sunsitive® Sunscreen Serum SPF 50+

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